VIEW ALL CONTRIBUTORS Julie Foley Second Street

Julie is the Director of Affiliate Success at Second Street and a former client from Morris Multimedia. Her best advice for driving the most success with your audience engagement strategy? Plan ahead.

It’s Time to Heat Up Your Summer Revenue

by Julie Foley Second Street

Advertisers To Target Father's Day Local Events Packaging & Pricing Past Webinars Patriotic Planning Sales School Summer Vacation

7 Summertime Ballot Ideas

by Julie Foley Second Street

Ballot Summer

How to Drive Six-Figure Revenue from Your Citywide Ballot

by Julie Foley Second Street

Admin & Tech Packaging & Pricing Planning Strategy

Best Ballots of 2017

by Julie Foley Second Street

Ballot Second Street Awards

Best Citywide Ballots of 2017

by Julie Foley Second Street

Ballot Second Street Awards

4 Lead-Gen Solutions for the Healthcare Industry

by Julie Foley Second Street

Advertisers To Target Health & Fitness Health Care Sales

3 Ideas to Target Grocery Stores

by Julie Foley Second Street

Advertisers To Target Food & Drink Grocery Sales

4 Ideas to Pitch to Real Estate Businesses

by Julie Foley Second Street

Advertisers To Target Real Estate Sales

Your Quick Guide to Advertiser Ballots

by Julie Foley Second Street

Ballot Planning Training

Your Quick Guide to Citywide Ballots

by Julie Foley Second Street

Ballot Planning Training

8 Football Campaigns You Can Run Throughout The Season

by Julie Foley Second Street

Audience Engagement Fall Football Sales

3 Steps to Creating a Corporate Plan for Revenue Growth

by Julie Foley Second Street

Second Street Summit Strategy

4 Engaging Ideas to Sell to Local Attractions In Your Area

by Julie Foley Second Street

Advertisers To Target Sales Travel Vacation

Secure New Business with Hotel & Lodging Advertisers

by Julie Foley Second Street

Advertisers To Target Sales Travel Vacation

Second Street Summit Recap: Corporate Breakout Sessions

by Julie Foley Second Street

Second Street Summit Strategy

4 Father’s Day Ideas (& Why They’ll Work for You)

by Julie Foley Second Street

Father's Day Photo Contest Quiz Sales Summer Sweepstakes

How Three-Phase Ballots Maximize Revenue and Engagement

by Julie Foley Second Street

Admin & Tech Audience Engagement Ballot Group Strategy Planning Sales Strategy

4 Star-Spangled Ideas for 4th of July

by Julie Foley Second Street

Ballot Patriotic Photo Contest Quiz Sales Summer Sweepstakes

4 Mother’s Day Ideas to Please Your Advertisers (& Your Mom!)

by Julie Foley Second Street

Mother's Day Sales Spas & Salons Spring Video

122 Prize Ideas for Every Contest on Your Calendar

by Julie Foley Second Street

Bracket Pick'em Planning Sales Sweepstakes

Put a Ring On It: Wedding Promotions for Any Market

by Julie Foley Second Street

6 Reasons You Need to Run Ballots

by Julie Foley Second Street

Admin & Tech Ballot Planning Strategy Training

5 Essential Ballots for Newspapers + Magazines

by Julie Foley Second Street

Audience Engagement Ballot Community Data Collection Entertainment Food & Drink Magazine Newspaper Parenting Planning Sales School

7 Tips for Creating Awesome Video Contests

by Julie Foley Second Street

Admin & Tech Entertainment Planning Training Video Contest

How to Maximize Your Sponsor’s Exposure

by Julie Foley Second Street

Admin & Tech Advertiser Results Planning Strategy

The Art of Writing an Email Opt-In

by Julie Foley Second Street

Data Collection Email Email Growth Lead Gen Marketing

5 Tips for Improving Your Facebook Post Reach

by Julie Foley Second Street

Admin & Tech Audience Engagement Strategy

Fantastic Photo Contest Ideas for the Whole Year

by Julie Foley Second Street

Audience Engagement Fall Photo Contest Planning Sales Spring Summer Winter

The Ultimate Guide to Planning Your Football Season Campaign

by Julie Foley Second Street

Audience Engagement Football Planning

Prize Ideas for All Your Auto Racing Campaigns

by Julie Foley Second Street

Auto Racing Cars & Motorcycles Planning

14 Big Wins for Small Markets

by Julie Foley Second Street

Planning

How to Help Your Merchants Campaign When They’re on Your Ballot

by Julie Foley Second Street

Admin & Tech Audience Engagement Ballot Packaging & Pricing Planning Sales

Athlete of the Week Generates $54K for The Telegraph Herald

by Julie Foley Second Street

Automotive Community Financial Newspaper Photo Contest Planning School

5 Events Result in Leads and Brand Awareness for Advertisers

by Julie Foley Second Street

Advertiser Results Event Strategy Local Events Marketing Planning Strategy

4 Ways Newspaper Editorial Teams Benefit from Quizzes

by Julie Foley Second Street

Audience Engagement Data Collection Newspaper Politics Quiz

4 Reasons Charging for Contest Entries is a Horrible Idea

by Julie Foley Second Street

3 Strategies to Double Your Ballot Revenue (& How One Newspaper Doubled Theirs)

by Julie Foley Second Street

11 Advertisers to Target for Father’s Day

by Julie Foley Second Street

Advertisers To Target Father's Day Sales

FOX 50 Drives $200K with High School Lip Dub Contest

by Julie Foley Second Street

How 10 Newspapers Used Promotions as Editorial Content

by Julie Foley Second Street

Audience Engagement Newspaper

12 Articles to Read to Make Your Football Strategy a Success

by Julie Foley Second Street

Advertiser Results Audience Engagement Fall Football Lead Gen Marketing Planning Sales Strategy

What the Second Screen Experience Means for Engagement Campaigns

by Julie Foley Second Street

Audience Engagement Marketing Strategy

12 Advertisers to Target for Halloween Engagement Campaigns

by Julie Foley Second Street

Advertisers To Target Fall Halloween Retail Sales Specialty Stores

30 Advertisers to Target for Auto Racing Promotions

by Julie Foley Second Street

Advertisers To Target Auto Racing Cars & Motorcycles Sales

Pokemon Go: 3 Ways You Can Capitalize on this Hot New Game

by Julie Foley Second Street

Audience Engagement Instagram Marketing Quiz Sweepstakes

Why Running a Ballot Online Won’t Take Away from Your Print Revenue

by Julie Foley Second Street

Audience Engagement Ballot Newspaper Sales

33 Advertisers to Target for Basketball Promotions

by Julie Foley Second Street

Advertisers To Target Basketball Sales

8 Campaigns That Drove Results for Advertisers

by Julie Foley Second Street

Advertiser Results Data Collection Email Growth Lead Gen Sales

How to Package & Price Ballot Sponsorships

by Julie Foley Second Street

Admin & Tech Ballot Packaging & Pricing Planning Sales

Fallen Off the Engagement Campaign Wagon? Try a Sweepstakes

by Julie Foley Second Street

Data Collection Email Growth Planning Strategy Sweepstakes

16 Advertisers to Target for Entertainment Contests

by Julie Foley Second Street

Advertisers To Target Event Venues Recreation Sales

9 Case Studies That Will Make You Want to Run a Ballot

by Julie Foley Second Street

Admin & Tech Magazine Newspaper Strategy Training

3 Appetizing Thanksgiving Promotions

by Julie Foley Second Street

Fall Grocery Photo Contest Planning Quiz Retail Sales Sweepstakes Thanksgiving

Why You Should Run a Big Game Football Contest

by Julie Foley Second Street

Football Marketing Packaging & Pricing Planning Strategy

How to Promote Your Engagement Campaigns: A Checklist

by Julie Foley Second Street

Marketing Planning

How to Promote Your Ballots: A Checklist

by Julie Foley Second Street

Ballot Marketing Planning

Ideas for Football-Themed Ballot Promotions

by Julie Foley Second Street

Ballot Football

Overcoming Advertiser Objections When Selling Football Promotions

by Julie Foley Second Street

Football Sales Training

Ideas for the Ultimate Wedding Ballot

by Julie Foley Second Street

Audience Engagement Ballot Marketing Sales Wedding

6 Tips for a Wedding Big Giveaway

by Julie Foley Second Street

Advertiser Results Bridal Event Venues Marketing Sales Valentine's Day Wedding

8 Hidden Costs of Using Survey Tools to Run Ballots

by Julie Foley Second Street

Admin & Tech Audience Engagement Ballot Data Collection Lead Gen Marketing Sales Strategy Survey

7 Advantages of On-Demand Sales Training

by Julie Foley Second Street

Sales Training

Reach ALL Your Goals With a Variety of Contests on Your Calendar

by Julie Foley Second Street

Planning Strategy

5 Tips for Succeeding with Promotions Without a Daily Print Product

by Julie Foley Second Street

Magazine Newspaper Planning Strategy

Start Your Engines on Your Auto Racing Promotions

by Julie Foley Second Street

Auto Racing Cars & Motorcycles Packaging & Pricing Pick'em Planning Sales Video

Cutest Couple Contest Generates 1,400+ Opt-Ins for Local Mall

by Julie Foley Second Street

Advertiser Results Email Growth Newspaper Photo Contest Retail Spas & Salons Specialty Stores Spring Valentine's Day Wedding

59 Advertisers to Target for Cutest Kid Contests

by Julie Foley Second Street

Advertisers To Target Parenting Photo Contest

10 Reasons Your Contests Aren’t Producing Results

by Julie Foley Second Street

Admin & Tech Marketing Photo Contest Video Contest

35 Advertisers to Target for Wedding Engagement Campaigns

by Julie Foley Second Street

Advertisers To Target Bridal Event Venues Restaurants & Bars Sales Spas & Salons Travel Vacation Wedding

How Engagement Campaigns Fit in with Solutions-Based Selling

by Julie Foley Second Street

Sales Strategy

How to Integrate Online Promotions with Solution-Based Sales

by Julie Foley Second Street

Advertiser Results Data Collection Lead Gen Packaging & Pricing Sales

The Importance of Assigning a Dollar Amount to a Contest Promotion

by Julie Foley Second Street

Packaging & Pricing Planning

How to Package & Price Your Football Campaigns

by Julie Foley Second Street

Football Packaging & Pricing Sales

Awesome Prize Ideas for ALL Your Football Contests

by Julie Foley Second Street

Football Planning

Whatever Else You Do, Run Cutest Kid & Cutest Pet Contests

by Julie Foley Second Street

Mother's Day Parenting Pet Services Pets

Why You Should Adopt the Two-Month Rule for Selling Ahead

by Julie Foley Second Street

Planning Sales Training

Why Sweepstakes Need to Be the Foundation of Your Promotions Strategy

by Julie Foley Second Street

Email Growth Strategy Sweepstakes

5 Things to Know Before Your Next Sales Call

by Julie Foley Second Street

Advertiser Results Sales Strategy

Want More Revenue? Hire a Promotions Manager

by Julie Foley Second Street

Sales Strategy Training

Why Every Team Needs Promotions Sales Training

by Julie Foley Second Street

Sales Training

You Need Sales Training – Here’s Why

by Julie Foley Second Street

Sales Training

How to Conduct a Needs Assessment With Your Advertiser

by Julie Foley Second Street

Advertiser Results Sales Strategy

You Hired a Promotions Manager. Now What?

by Julie Foley Second Street

Sales Training

Why Promotions & Interactive Content Are Essential for Your Digital Strategy

by Julie Foley Second Street

Advertiser Results Audience Engagement Data Collection Email Growth Lead Gen Packaging & Pricing Sales Strategy Training

4 Steps to Maximizing Your Sponsorship Revenue with Promotions & Interactive Content

by Julie Foley Second Street

Packaging & Pricing Planning Sales Strategy

Newspaper Group Secures Nearly $100K with Bundled Advertiser Sweepstakes Program

by Julie Foley Second Street

Advertiser Results Newspaper Packaging & Pricing Sales Sweepstakes

4 A+ Promotion Ideas For Back To School

by Julie Foley Second Street

Fall Planning Sales School

The Northwest Herald Shifts Pitch to Focus to Generating Leads, Advertisers Respond

by Julie Foley Second Street

Advertiser Results Lead Gen Newspaper Sweepstakes

Why You Need to Conduct a Needs Assessment with All Your Advertisers

by Julie Foley Second Street

Advertiser Results Sales Strategy

How Engagement Campaigns are Helping Create Community Events

by Julie Foley Second Street

Event Strategy Local Events Strategy

3 Steps to Increase Event Attendance with Engagement Campaigns

by Julie Foley Second Street

Data Collection Email Growth Event Strategy Local Events Strategy

36 Advertisers to Target for Football Engagement Campaigns

by Julie Foley Second Street

Advertisers To Target Football Sales

Dominating Your Sales Process

by Julie Foley Second Street

Planning Sales Second Street Summit

Leverage Your Support System

by Julie Foley Second Street

Second Street Summit

Packaging, Pricing, and Process

by Julie Foley Second Street

Packaging & Pricing Sales Second Street Summit

Planning for Success

by Julie Foley Second Street

Group Strategy Planning Second Street Summit

Which Engagement Campaign Should You Run?

by Julie Foley Second Street

Second Street Summit Strategy

Building Your Dream Team

by Julie Foley Second Street

Second Street Summit Strategy

9 Powerful Examples of Magazines Using Promotions as Editorial

by Julie Foley Second Street

Audience Engagement Magazine

4 Ways to Get the Most From the Summit – Even if You’re Not Attending

by Julie Foley Second Street

Second Street Summit

Paper’s Live Event Engages Reader’s Choice Merchants

by Julie Foley Second Street

Ballot Event Strategy Local Events Newspaper Planning Strategy

15 Advertisers to Target for Mother’s Day Promotions and Interactive Content

by Julie Foley Second Street

Advertisers To Target Mother's Day Sales

8 Great Ballot Ideas for Any Community

by Julie Foley Second Street

Audience Engagement Ballot Planning

Overcoming Objections to Ballot Sponsorships

by Julie Foley Second Street

Ballot Sales

Paper Drives $15K with Battle of the Bands Contest

by Julie Foley Second Street

Entertainment Newspaper Packaging & Pricing Planning Sales Specialty Stores Talent Video Contest

Cutest Baby Contest Inspires Sponsor to Increase Contract by $20K

by Julie Foley Second Street

Parenting Photo Contest Radio Retail

Man Cave Giveaway Brings In $100K for FOX 50

by Julie Foley Second Street

Audience Engagement Sales Sweepstakes TV

Dream Wedding Contest Drives $30K for WSB-FM

by Julie Foley Second Street

Bridal Data Collection Event Strategy Event Venues Lead Gen Photo Contest Planning Radio Sales Travel Wedding

Tips for Running a Successful Ballot Live Event

by Julie Foley Second Street

Ballot Event Strategy Planning

How WEEI-FM Drove $50K with Pro Football Contest

by Julie Foley Second Street

Audience Engagement Football Pick'em Radio Retail Sales

School Spirit Contest Brings in $14K in Revenue & Over 2,000 Opt-ins

by Julie Foley Second Street

Automotive Community Fall Football Newspaper Photo Contest School

Holiday Wishes Sweepstakes Generates $9K in Revenue

by Julie Foley Second Street

Christmas Newspaper Sales Sweepstakes Winter

Golf Contest Drives Over $100K for Madison.com

by Julie Foley Second Street

Golf Newspaper Pick'em Recreation Sales Spring

Daily Herald Event Deal Brings in Over $95K

by Julie Foley Second Street

Ecommerce Entertainment Newspaper Talent

Star Search Video Contest Drives $12K & 3,500 Opt-Ins

by Julie Foley Second Street

Entertainment Packaging & Pricing Planning Sales Specialty Stores Talent TV Video Contest

Pet Contest Collects over 1K Opt-Ins for Small-Market Paper

by Julie Foley Second Street

Audience Engagement Email Growth Newspaper Pet Services Pets Photo Contest

Holiday Lights Contest Gets the Attention of The Travel Channel

by Julie Foley Second Street

Audience Engagement Christmas Newspaper Photo Contest Retail Winter

5 Steps to Leverage the Power of Print Media for Promotions

by Julie Foley Second Street

Magazine Newspaper Past Webinars

5 Ways To Score With High School & College Football Promotions

by Julie Foley Second Street

Audience Engagement Data Collection Football Past Webinars Sales

How to Drive Measurable Results for Your Advertisers with Online Promotions

by Julie Foley Second Street

Advertiser Results Lead Gen Past Webinars