VIEW ALL CONTRIBUTORS Julie Foley Second Street

Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.

Best Of Seller’s Series: The Value Proposition

by Julie Foley Second Street

$5MM in Second Street Success Stories

by Julie Foley Second Street

Master Class: Driving Measurable Results and Revenue with Promotions

by Julie Foley Second Street

Growing and Knowing Your Mobile Audience

by Julie Foley Second Street

126 Turnkeys to Appeal to Non-Profit Audiences

by Julie Foley Second Street

Lead-Gen Campaign Checklist: 11 Steps For Creating The BEST Lead-Generating Promotion

by Julie Foley Second Street

4 Reasons You Should Run National Sweepstakes from Second Street

by Julie Foley Second Street

2021 Football: Plan for a Season of Revenue

by Julie Foley Second Street

How to Pitch & Overcome Objections

by Julie Foley Second Street

How to Prospect, Conduct a CNA, & Develop the Right Proposal

by Julie Foley Second Street

How to Prospect and Pitch to take Ballot Sales to the Next Level

by Julie Foley Second Street

You Asked, We Answer: Overcoming Objections

by Julie Foley Second Street

43 Lead-Gen Ideas in 30 Minutes!

by Julie Foley Second Street

Turning Your Lead-Gen Campaigns into a Business Line

by Julie Foley Second Street

How to Maximize Your Summer Revenue with Promotions

by Julie Foley Second Street

Fine Tune Your Best Of Strategy to Maximize Revenue & Engagement

by Julie Foley Second Street

Best Polls from the 2021 Awards

by Julie Foley Second Street

Best Advertiser Showcases from the 2021 Awards

by Julie Foley Second Street

Best Event Sign-Ups from the 2021 Awards

by Julie Foley Second Street

Best Niche Ballots from the 2021 Awards

by Julie Foley Second Street

Best Photo Contests from the 2021 Awards

by Julie Foley Second Street

Creating the Best Basketball Campaign

by Julie Foley Second Street

College Hoops is Back! How to Maximize Audience & Revenue Growth

by Julie Foley Second Street

A Rundown of ALL the Opportunities for Basketball Promotions

by Julie Foley Second Street

Level Up Your Ballot Sales Process – Package, Pitch, & Handle Advertiser Objections

by Julie Foley Second Street

How to Maximize Your 2021 Spring Revenue with Promotions

by Julie Foley Second Street

Level Up Your Ballot Sales Process – The Best Categories for Your Best Of

by Julie Foley Second Street

Wake Up Call: Reimagining Your ‘Best of’ for 2021

by Julie Foley Second Street

How to Drive Revenue and Engagement with Brackets

by Julie Foley Second Street

5 Ideas to Drive BIG Revenue for Small-Market Newspapers

by Julie Foley Second Street

How to Overcome Objections, Close, and Follow-Up

by Julie Foley Second Street

How to Prospect and Pitch Lead-Gen Promotions

by Julie Foley Second Street

5 Steps to Ensuring 2021 Revenue Success

by Julie Foley Second Street

Promotions Drive the Results Advertisers Need Right Now

by Julie Foley Second Street

How to Conduct a CNA with Your Advertiser

by Julie Foley Second Street

Are You Ready to Level Up Your Recurring Revenue Campaigns?

by Julie Foley Second Street

17 Thrilling Halloween Promotion Ideas

by Julie Foley Second Street

9 Best Practices for Taking Your In-Person Event Virtual

by Julie Foley Second Street

Selling Your Best Of Ballot: 10 Tips for Prospecting

by Julie Foley Second Street

11 National Sweepstakes Success Stories

by Julie Foley Second Street

Selling the Winners’ Phase of Your Best Of Ballot

by Julie Foley Second Street

Selling the Voting Phase of Your Best Of Ballot

by Julie Foley Second Street

4 Ways to Generate Citywide Ballot Revenue During COVID

by Julie Foley Second Street

How to Score Big with Your 2020 Football Strategy

by Julie Foley Second Street

Selling the Nomination Phase of Your Best Of Ballot

by Julie Foley Second Street

Racing’s Back! 3 Ideas to Fuel Engagement

by Julie Foley Second Street

10 Father’s Day Promotions to Engage Your Audience and Advertisers

by Julie Foley Second Street

How to Save Time and Drive Revenue with Turnkeys

by Julie Foley Second Street

4 Ways to Celebrate Graduating Seniors with Promotions

by Julie Foley Second Street

9 ‘Hopping Good’ Ideas for Easter

by Julie Foley Second Street

15 Ways Media Companies are Using Promotions Around COVID-19

by Julie Foley Second Street

Turnkeys to Run Now + Who Should Sponsor Them

by Julie Foley Second Street

10 Fun Promotion Ideas for Summer Camps

by Julie Foley Second Street

7 Engaging Bracket Ideas for Newspapers

by Julie Foley Second Street

10 Mother’s Day Promotions to Make Mom Proud

by Julie Foley Second Street

5 Tax Day Promotions that Drove Results

by Julie Foley Second Street

8 Big Ballot Wins from Big Markets

by Julie Foley Second Street

10 Basketball Bracket Revenue Slam Dunks

by Julie Foley Second Street

4 Promotion Ideas Bars and Restaurants Will Eat Up

by Julie Foley Second Street

How to Elevate Your Basketball Promotions

by Julie Foley Second Street

3 Promotion Ideas to Floor Your Flooring Advertisers

by Julie Foley Second Street

Smart Tactics for Growing Your Ballot Program

by Julie Foley Second Street

3 Ideas to Find Leads for Jewelry Advertisers

by Julie Foley Second Street

How to Optimize Your Citywide Ballot for Maximum Revenue

by Julie Foley Second Street

3 Promotion Ideas to Propose to Wedding Venue Advertisers

by Julie Foley Second Street

17 Big Wins for Small Markets

by Julie Foley Second Street

Ready-To-Go Sales One-Sheets for Top Promotions

by Julie Foley Second Street

10 Food Franchises to Target for Your Promotions

by Julie Foley Second Street

Cook Up Sales with 4 Ideas for Kitchen Retailers and Remodelers

by Julie Foley Second Street

5 Promotions to Run for Gyms and Fitness Retailers

by Julie Foley Second Street

3 Promotions Ideas for Bathroom Retailers & Remodelers

by Julie Foley Second Street

3 Perfect Promotion Ideas for Utility Companies

by Julie Foley Second Street

4 Steps to Winter Revenue Success

by Julie Foley Second Street

4 Top Ideas for Roof Advertisers

by Julie Foley Second Street

6 Promotion Ideas for Spas and Salons

by Julie Foley Second Street

5 Ideas to Open Opportunities with Window and Door Advertisers

by Julie Foley Second Street

Drive More Event Attendance with Promotions & Email

by Julie Foley Second Street

How to Overcome Ballot Objections from Within Your Organization

by Julie Foley Second Street

148 Ideas for a Year of Parenting Photo Contests

by Julie Foley Second Street

Best Photo Contests of 2018

by Julie Foley Second Street

Best Citywide Ballots of 2018

by Julie Foley Second Street

Best Polls of 2018

by Julie Foley Second Street

Best Niche Ballots of 2018

by Julie Foley Second Street

5 ‘Best Of’ Ballot Ideas for Magazines

by Julie Foley Second Street

7 Ballot Ideas for Magazines

by Julie Foley Second Street

8 Football Quizzes to Use All-Season Long

by Julie Foley Second Street

3 Ways to Generate Consumer Revenue

by Julie Foley Second Street

It’s Time to Change the Way You’re Selling to Advertisers

by Julie Foley Second Street

How to Drive Six-Figure Revenue from Your Citywide Ballot

by Julie Foley Second Street

How You Can Create a $500K+ Ballot Strategy

by Julie Foley Second Street

9 Summertime Niche Ballot Ideas

by Julie Foley Second Street

Best Photo Contests of 2017

by Julie Foley Second Street

Best Ballots of 2017

by Julie Foley Second Street

Best Citywide Ballots of 2017

by Julie Foley Second Street

4 Lead-Gen Solutions for the Healthcare Industry

by Julie Foley Second Street

3 Ideas to Target Grocery Stores

by Julie Foley Second Street

4 Ideas to Pitch to Real Estate Businesses

by Julie Foley Second Street

Your Quick Guide to Citywide Ballots

by Julie Foley Second Street

8 Football Campaigns You Can Run Throughout The Season

by Julie Foley Second Street

3 Steps to Creating a Corporate Plan for Revenue Growth

by Julie Foley Second Street

4 Engaging Ideas to Sell to Local Attractions In Your Area

by Julie Foley Second Street

Secure New Business with Hotel & Lodging Advertisers

by Julie Foley Second Street

Second Street Summit Recap: Corporate Breakout Sessions

by Julie Foley Second Street

4 Father’s Day Ideas (& Why They’ll Work for You)

by Julie Foley Second Street

How Three-Phase Ballots Maximize Revenue and Engagement

by Julie Foley Second Street

4 Star-Spangled Ideas for 4th of July

by Julie Foley Second Street

4 Mother’s Day Ideas to Please Your Advertisers (& Your Mom!)

by Julie Foley Second Street

122 Prize Ideas for Every Contest on Your Calendar

by Julie Foley Second Street

Put a Ring On It: Wedding Promotions for Any Market

by Julie Foley Second Street

6 Reasons You Need to Run Ballots

by Julie Foley Second Street

4 Essential Ballots for Newspapers

by Julie Foley Second Street

7 Tips for Creating Awesome Video Contests

by Julie Foley Second Street

How to Maximize Your Sponsor’s Exposure

by Julie Foley Second Street

5 Tips for Improving Your Facebook Post Reach

by Julie Foley Second Street

Fantastic Photo Contest Ideas for the Whole Year

by Julie Foley Second Street

The Ultimate Guide to Planning Your Football Season Campaign

by Julie Foley Second Street

11 High School Campaigns that Scored with Community & Revenue!

by Julie Foley Second Street

How to Help Your Merchants Campaign When They’re on Your Ballot

by Julie Foley Second Street

Athlete of the Week Generates $54K for The Telegraph Herald

by Julie Foley Second Street

5 Events Result in Leads and Brand Awareness for Advertisers

by Julie Foley Second Street

4 Ways Newspaper Editorial Teams Benefit from Quizzes

by Julie Foley Second Street

4 Reasons Charging for Contest Entries is a Horrible Idea

by Julie Foley Second Street

3 Strategies to Double Your Ballot Revenue (& How One Newspaper Doubled Theirs)

by Julie Foley Second Street

11 Advertisers to Target for Father’s Day

by Julie Foley Second Street

FOX 50 Drives $200K with High School Lip Dub Contest

by Julie Foley Second Street

How 10 Newspapers Used Promotions as Editorial Content

by Julie Foley Second Street

11 Articles to Read to Make Your Football Strategy a Success

by Julie Foley Second Street

What the Second Screen Experience Means for Engagement Campaigns

by Julie Foley Second Street

15 Advertisers to Target for Halloween Promotions

by Julie Foley Second Street

Why Running a Ballot Online Won’t Take Away from Your Print Revenue

by Julie Foley Second Street

Overcoming Objections for Basketball Campaigns

by Julie Foley Second Street

33 Advertisers to Target for Basketball Promotions

by Julie Foley Second Street

29 Advertisers to Target for Hockey Engagement Campaigns

by Julie Foley Second Street

How to Package & Price Your College Basketball Bracket

by Julie Foley Second Street

8 Campaigns That Drove Results for Advertisers

by Julie Foley Second Street

How to Package & Price Ballot Sponsorships

by Julie Foley Second Street

Fallen Off the Engagement Campaign Wagon? Try a Sweepstakes

by Julie Foley Second Street

16 Advertisers to Target for Entertainment Contests

by Julie Foley Second Street

9 Case Studies That Will Make You Want to Run a Ballot

by Julie Foley Second Street

6 Appetizing Thanksgiving Promotions

by Julie Foley Second Street

How to Promote Your Engagement Campaigns: A Checklist

by Julie Foley Second Street

How to Promote Your Ballots: A Checklist

by Julie Foley Second Street

Ideas for Football-Themed Ballot Promotions

by Julie Foley Second Street

Overcoming Advertiser Objections When Selling Football Promotions

by Julie Foley Second Street

Ideas for the Ultimate Wedding Ballot

by Julie Foley Second Street

6 Tips for a Wedding Big Giveaway

by Julie Foley Second Street

8 Hidden Costs of Using Survey Tools to Run Ballots

by Julie Foley Second Street

7 Advantages of On-Demand Sales Training

by Julie Foley Second Street

Reach ALL Your Goals With a Variety of Contests on Your Calendar

by Julie Foley Second Street

5 Tips for Succeeding with Promotions Without a Daily Print Product

by Julie Foley Second Street

Cutest Couple Contest Generates 1,400+ Opt-Ins for Local Mall

by Julie Foley Second Street

59 Advertisers to Target for Cutest Kid Contests

by Julie Foley Second Street

10 Reasons Your Contests Aren’t Producing Results

by Julie Foley Second Street

35 Advertisers to Target for Wedding Promotions

by Julie Foley Second Street

How Engagement Campaigns Fit in with Solutions-Based Selling

by Julie Foley Second Street

How to Integrate Online Promotions with Solution-Based Sales

by Julie Foley Second Street

The Importance of Assigning a Dollar Amount to a Contest Promotion

by Julie Foley Second Street

How to Package & Price Your Football Campaigns

by Julie Foley Second Street

Awesome Prize Ideas for ALL Your Football Contests

by Julie Foley Second Street

Whatever Else You Do, Run Cutest Kid & Cutest Pet Contests

by Julie Foley Second Street

Why You Should Adopt the Two-Month Rule for Selling Ahead

by Julie Foley Second Street

Why Sweepstakes Need to Be the Foundation of Your Promotions Strategy

by Julie Foley Second Street

Small-Market Paper Drives $6,000 with Biggest Fan Photo Contest

by Julie Foley Second Street

Want More Revenue? Hire a Promotions Manager

by Julie Foley Second Street

Why Every Team Needs Promotions Sales Training

by Julie Foley Second Street

You Need Sales Training – Here’s Why

by Julie Foley Second Street

You Hired a Promotions Manager. Now What?

by Julie Foley Second Street

Why Promotions & Interactive Content Are Essential for Your Digital Strategy

by Julie Foley Second Street

4 Steps to Maximizing Your Sponsorship Revenue with Promotions & Interactive Content

by Julie Foley Second Street

Newspaper Group Secures Nearly $100K with Bundled Advertiser Sweepstakes Program

by Julie Foley Second Street

4 Promotion Ideas for the 2021 Back-to-School Season

by Julie Foley Second Street

WERQ Selfie Contest Engages Audience & Drives $10K

by Julie Foley Second Street

The Northwest Herald Shifts Pitch to Focus to Generating Leads, Advertisers Respond

by Julie Foley Second Street

Why You Need to Conduct a Needs Assessment with All Your Advertisers

by Julie Foley Second Street

How Engagement Campaigns are Helping Create Community Events

by Julie Foley Second Street

3 Steps to Increase Event Attendance with Engagement Campaigns

by Julie Foley Second Street

36 Advertisers to Target for Football Promotions

by Julie Foley Second Street

9 Tips for Awesome Photo Contests

by Julie Foley Second Street

Small-Market Radio Stations Drive $5K with Bathroom Makeover Contest

by Julie Foley Second Street

Dominating Your Sales Process

by Julie Foley Second Street

Packaging, Pricing, and Process

by Julie Foley Second Street

Planning for Success

by Julie Foley Second Street

Which Engagement Campaign Should You Run?

by Julie Foley Second Street

Building Your Dream Team

by Julie Foley Second Street

9 Powerful Examples of Magazines Using Promotions as Editorial

by Julie Foley Second Street

4 Ways to Get the Most From the Summit – Even if You’re Not Attending

by Julie Foley Second Street

Paper’s Live Event Engages Reader’s Choice Merchants

by Julie Foley Second Street

15 Advertisers to Target for Mother’s Day Promotions and Interactive Content

by Julie Foley Second Street

Overcoming Advertiser Objections to Ballot Sponsorships

by Julie Foley Second Street

Paper Drives $15K with Battle of the Bands Contest

by Julie Foley Second Street

Cutest Baby Contest Inspires Sponsor to Increase Contract by $20K

by Julie Foley Second Street

Man Cave Giveaway Brings In $100K for FOX 50

by Julie Foley Second Street

Dream Wedding Contest Drives $30K for WSB-FM

by Julie Foley Second Street

Tips for Running a Successful Ballot Live Event

by Julie Foley Second Street

How WEEI-FM Drove $50K with Pro Football Contest

by Julie Foley Second Street

School Spirit Contest Brings in $14K in Revenue & Over 2,000 Opt-ins

by Julie Foley Second Street

Holiday Wishes Sweepstakes Generates $9K in Revenue

by Julie Foley Second Street

5 Keys To Elevate Your Basketball Promotions

by Julie Foley Second Street

Star Search Video Contest Drives $12K & 3,500 Opt-Ins

by Julie Foley Second Street

Pet Contest Collects over 1K Opt-Ins for Small-Market Paper

by Julie Foley Second Street

5 Steps to Leverage the Power of Print Media for Promotions

by Julie Foley Second Street

5 Ways To Score With High School & College Football Promotions

by Julie Foley Second Street

Why Local Media Loves Promotions

by Julie Foley Second Street

How to Drive Measurable Results for Your Advertisers with Online Promotions

by Julie Foley Second Street