VIEW ALL CONTRIBUTORS Julie Foley Second Street

Julie is the Director of Affiliate Success at Second Street and a former client from Morris Multimedia. Her best advice for driving the most success with your audience engagement strategy? Plan ahead.

Racing’s Back! 4 Ideas to Fuel Engagement

by Julie Foley Second Street

Auto Racing Automotive Cars & Motorcycles Objectives Audience Engagement COVID-19 Email Growth Planning Sales

10 Father’s Day Ideas for Your Audience & Advertisers

by Julie Foley Second Street

Advertisers To Target Audience Engagement Home Improvement Father's Day Recreation Retail Restaurants & Bars Sales Specialty Stores

4 Ways to Celebrate Graduating Seniors with Promotions

by Julie Foley Second Street

Community Audience Engagement COVID-19 Marketing Parenting School Spring

9 ‘Hopping Good’ Ideas for Easter

by Julie Foley Second Street

Community Advertisers To Target Audience Engagement COVID-19 Retail Sales Specialty Stores Parenting Spring

15 Ways Media Companies are Using Promotions Around COVID-19

by Julie Foley Second Street

Automotive Advertiser Results Community Audience Engagement COVID-19 Data Collection Grocery Retail Restaurants & Bars Specialty Stores Spring

Turnkeys to Run Now + Who Should Sponsor Them

by Julie Foley Second Street

Admin & Tech Audience Engagement COVID-19 Past Webinars Marketing Packaging & Pricing Planning Sales Strategy

10 Fun Promotion Ideas for Summer Camps

by Julie Foley Second Street

Advertisers To Target Audience Engagement Marketing Summer

7 Engaging Bracket Ideas for Newspapers

by Julie Foley Second Street

Bracket Community Newspaper Audience Engagement Marketing Planning Local Events Sales

10 Mother’s Day Promotions to Make Mom Proud

by Julie Foley Second Street

Advertisers To Target Audience Engagement Retail Restaurants & Bars Spas & Salons Mother's Day Specialty Stores Spring

5 Tax Day Promotions that Drove Results

by Julie Foley Second Street

Advertiser Results Financial Audience Engagement Data Collection Lead Gen Sales Spring

8 Big Ballot Wins from Big Markets

by Julie Foley Second Street

Ballot Advertiser Results Community Audience Engagement Marketing Sales

10 Basketball Bracket Revenue Slam Dunks

by Julie Foley Second Street

Basketball Bracket Audience Engagement Marketing Sales Spring

4 Promotion Ideas Bars and Restaurants Will Eat Up

by Julie Foley Second Street

Advertiser Results Advertisers To Target Audience Engagement Food & Drink Restaurants & Bars Local Events Sales

How to Elevate Your Basketball Promotions

by Julie Foley Second Street

Admin & Tech Basketball Bracket Audience Engagement Past Webinars Marketing Packaging & Pricing Planning Sales Strategy Spring

3 Promotion Ideas to Floor Your Flooring Advertisers

by Julie Foley Second Street

Advertiser Results Audience Engagement Email Growth Home Improvement Home Makeover Sales

Smart Tactics for Growing Your Ballot Program

by Julie Foley Second Street

Ballot Past Webinars Planning Sales Strategy Training

3 Ideas to Find Leads for Jewelry Advertisers

by Julie Foley Second Street

Bridal Advertiser Results Objectives Lead Gen Retail Sales Wedding

How to Optimize Your Citywide Ballot for Maximum Revenue

by Julie Foley Second Street

Ballot Past Webinars Packaging & Pricing Planning Sales Strategy

3 Promotion Ideas to Propose to Wedding Venue Advertisers

by Julie Foley Second Street

Bridal Advertiser Results Audience Engagement Sales Wedding

17 Big Wins for Small Markets

by Julie Foley Second Street

Planning Sales Strategy

Ready-To-Go Sales One-Sheets for Top Promotions

by Julie Foley Second Street

Packaging & Pricing Sales

10 Food Franchises to Target for Your Promotions

by Julie Foley Second Street

Advertisers To Target Food & Drink Restaurants & Bars Sales

Cook Up Sales with 4 Ideas for Kitchen Retailers and Remodelers

by Julie Foley Second Street

Advertiser Results Advertisers To Target Home Makeover Sales

5 Promotions to Run for Gyms and Fitness Retailers

by Julie Foley Second Street

Advertiser Results Advertisers To Target Health Care Health & Fitness Sales

3 Promotions Ideas for Bathroom Retailers & Remodelers

by Julie Foley Second Street

Advertiser Results Home Improvement Home Makeover Sales

3 Perfect Promotion Ideas for Utility Companies

by Julie Foley Second Street

Advertiser Results Audience Engagement Lead Gen Utilities

4 Steps to Winter Revenue Success

by Julie Foley Second Street

Christmas Past Webinars Marketing Health & Fitness Planning Sales New Year's Valentine's Day Winter

4 Top Ideas for Roof Advertisers

by Julie Foley Second Street

Advertiser Results Audience Engagement Home Improvement Lead Gen Home Makeover

6 Promotion Ideas for Spas and Salons

by Julie Foley Second Street

Beauty Advertisers To Target Spas & Salons Sales

5 Ideas to Open Opportunities with Window and Door Advertisers

by Julie Foley Second Street

Advertiser Results Advertisers To Target Home Improvement Home Makeover Sales

13 Thrilling Halloween Promotion Ideas

by Julie Foley Second Street

Audience Engagement Halloween

Drive More Event Attendance with Promotions & Email

by Julie Foley Second Street

Email Audience Engagement Email Growth Event Strategy

How to Overcome Ballot Objections from Within Your Organization

by Julie Foley Second Street

Admin & Tech Ballot Sales Strategy

How to Score Big with Football Promotions

by Julie Foley Second Street

Football Past Webinars Marketing Planning Sales

148 Ideas for a Year of Parenting Photo Contests

by Julie Foley Second Street

Audience Engagement Photo Contest Planning Parenting School

Best Photo Contests of 2018

by Julie Foley Second Street

Photo Contest Second Street Awards

Best Citywide Ballots of 2018

by Julie Foley Second Street

Ballot Second Street Awards

Best Polls of 2018

by Julie Foley Second Street

Poll Second Street Awards

Best Niche Ballots of 2018

by Julie Foley Second Street

Ballot Second Street Awards

5 ‘Best Of’ Ballot Ideas for Magazines

by Julie Foley Second Street

Ballot Magazine Audience Engagement Planning Strategy

7 Ballot Ideas for Magazines

by Julie Foley Second Street

Ballot Magazine Audience Engagement Planning Strategy

8 Football Quizzes to Use All-Season Long

by Julie Foley Second Street

Football Audience Engagement Fall Quiz

3 Ways to Generate Consumer Revenue

by Julie Foley Second Street

Event Strategy Strategy Second Street Summit

How to Drive Six-Figure Revenue from Your Citywide Ballot

by Julie Foley Second Street

Admin & Tech Ballot Packaging & Pricing Planning Strategy Second Street Summit

How You Can Create a $500K+ Ballot Strategy

by Julie Foley Second Street

Ballot Advertisers To Target Audience Engagement Past Webinars Marketing Planning Sales

9 Summertime Ballot Ideas

by Julie Foley Second Street

Ballot Summer

Father’s Day Sweeps Delivers Hot Leads for Sponsor

by Julie Foley Second Street

Advertiser Results Radio Home Improvement Father's Day Sweepstakes Specialty Stores Summer

Best Photo Contests of 2017

by Julie Foley Second Street

Photo Contest Second Street Awards

Best Ballots of 2017

by Julie Foley Second Street

Ballot Second Street Awards

Best Citywide Ballots of 2017

by Julie Foley Second Street

Ballot Second Street Awards

4 Lead-Gen Solutions for the Healthcare Industry

by Julie Foley Second Street

Advertisers To Target Health Care Health & Fitness Sales

3 Ideas to Target Grocery Stores

by Julie Foley Second Street

Advertisers To Target Grocery Food & Drink Sales

4 Ideas to Pitch to Real Estate Businesses

by Julie Foley Second Street

Advertisers To Target Real Estate Sales

Your Quick Guide to Citywide Ballots

by Julie Foley Second Street

Ballot Planning Training

8 Football Campaigns You Can Run Throughout The Season

by Julie Foley Second Street

Football Audience Engagement Fall Sales

3 Steps to Creating a Corporate Plan for Revenue Growth

by Julie Foley Second Street

Strategy Second Street Summit

4 Engaging Ideas to Sell to Local Attractions In Your Area

by Julie Foley Second Street

Advertisers To Target Sales Travel Vacation

Secure New Business with Hotel & Lodging Advertisers

by Julie Foley Second Street

Advertisers To Target Sales Travel Vacation

Second Street Summit Recap: Corporate Breakout Sessions

by Julie Foley Second Street

Strategy Second Street Summit

4 Father’s Day Ideas (& Why They’ll Work for You)

by Julie Foley Second Street

Father's Day Photo Contest Quiz Sweepstakes Sales Summer

How Three-Phase Ballots Maximize Revenue and Engagement

by Julie Foley Second Street

Admin & Tech Ballot Audience Engagement Group Strategy Planning Sales Strategy

4 Star-Spangled Ideas for 4th of July

by Julie Foley Second Street

Ballot Photo Contest Quiz Sweepstakes Sales Patriotic Summer

4 Mother’s Day Ideas to Please Your Advertisers (& Your Mom!)

by Julie Foley Second Street

Video Spas & Salons Sales Mother's Day Spring

122 Prize Ideas for Every Contest on Your Calendar

by Julie Foley Second Street

Bracket Pick'em Sweepstakes Planning Sales

Put a Ring On It: Wedding Promotions for Any Market

by Julie Foley Second Street

6 Reasons You Need to Run Ballots

by Julie Foley Second Street

Admin & Tech Ballot Planning Strategy Training

4 Essential Ballots for Newspapers

by Julie Foley Second Street

Ballot Community Newspaper Audience Engagement Data Collection Entertainment Food & Drink Planning Sales Parenting School

7 Tips for Creating Awesome Video Contests

by Julie Foley Second Street

Admin & Tech Entertainment Planning Video Contest Training

How to Maximize Your Sponsor’s Exposure

by Julie Foley Second Street

Admin & Tech Advertiser Results Planning Strategy

5 Tips for Improving Your Facebook Post Reach

by Julie Foley Second Street

Admin & Tech Audience Engagement Strategy

Fantastic Photo Contest Ideas for the Whole Year

by Julie Foley Second Street

Audience Engagement Fall Photo Contest Planning Sales Spring Summer Winter

The Ultimate Guide to Planning Your Football Season Campaign

by Julie Foley Second Street

Football Audience Engagement Planning

Prize Ideas for All Your Auto Racing Campaigns

by Julie Foley Second Street

Auto Racing Cars & Motorcycles Planning

11 High School Campaigns Scored with Their Community (+ Drove Revenue!)

by Julie Foley Second Street

Advertiser Results Football Community Audience Engagement Fall Packaging & Pricing Sales School

How to Help Your Merchants Campaign When They’re on Your Ballot

by Julie Foley Second Street

Admin & Tech Ballot Audience Engagement Packaging & Pricing Planning Sales

Athlete of the Week Generates $54K for The Telegraph Herald

by Julie Foley Second Street

Automotive Community Financial Newspaper Photo Contest Planning School

5 Events Result in Leads and Brand Awareness for Advertisers

by Julie Foley Second Street

Advertiser Results Event Strategy Marketing Planning Local Events Strategy

A Rundown of ALL the Opportunities for Basketball Promotions

by Julie Foley Second Street

Basketball Planning

4 Ways Newspaper Editorial Teams Benefit from Quizzes

by Julie Foley Second Street

Newspaper Audience Engagement Data Collection Quiz Politics

What Is a Facebook Contest, Anyway?

by Julie Foley Second Street

4 Reasons Charging for Contest Entries is a Horrible Idea

by Julie Foley Second Street

3 Strategies to Double Your Ballot Revenue (& How One Newspaper Doubled Theirs)

by Julie Foley Second Street

11 Advertisers to Target for Father’s Day

by Julie Foley Second Street

Advertisers To Target Father's Day Sales

FOX 50 Drives $200K with High School Lip Dub Contest

by Julie Foley Second Street

How 10 Newspapers Used Promotions as Editorial Content

by Julie Foley Second Street

Newspaper Audience Engagement

12 Articles to Read to Make Your Football Strategy a Success

by Julie Foley Second Street

Advertiser Results Football Audience Engagement Fall Lead Gen Marketing Planning Sales Strategy

What the Second Screen Experience Means for Engagement Campaigns

by Julie Foley Second Street

Audience Engagement Marketing Strategy

12 Advertisers to Target for Halloween Promotions

by Julie Foley Second Street

Advertisers To Target Fall Halloween Retail Sales Specialty Stores

30 Advertisers to Target for Auto Racing Promotions

by Julie Foley Second Street

Auto Racing Cars & Motorcycles Advertisers To Target Sales

Why Running a Ballot Online Won’t Take Away from Your Print Revenue

by Julie Foley Second Street

Ballot Newspaper Audience Engagement Sales

Why the Reach Problem Shouldn’t Prevent You From Selling Facebook Contests

by Julie Foley Second Street

Audience Engagement Facebook Sales

Overcoming Objections for Basketball Campaigns

by Julie Foley Second Street

Basketball Planning Sales Training

33 Advertisers to Target for Basketball Promotions

by Julie Foley Second Street

Basketball Advertisers To Target Sales

29 Advertisers to Target for Hockey Engagement Campaigns

by Julie Foley Second Street

Advertisers To Target Hockey Sales

How to Package & Price Your College Basketball Bracket

by Julie Foley Second Street

Basketball Bracket Packaging & Pricing Planning

8 Campaigns That Drove Results for Advertisers

by Julie Foley Second Street

Advertiser Results Data Collection Email Growth Lead Gen Sales

How to Package & Price Ballot Sponsorships

by Julie Foley Second Street

Admin & Tech Ballot Packaging & Pricing Planning Sales

Fallen Off the Engagement Campaign Wagon? Try a Sweepstakes

by Julie Foley Second Street

Data Collection Email Growth Sweepstakes Planning Strategy

16 Advertisers to Target for Entertainment Contests

by Julie Foley Second Street

Event Venues Advertisers To Target Recreation Sales

9 Case Studies That Will Make You Want to Run a Ballot

by Julie Foley Second Street

Admin & Tech Magazine Newspaper Strategy Training

3 Appetizing Thanksgiving Promotions

by Julie Foley Second Street

Grocery Fall Photo Contest Quiz Retail Sweepstakes Planning Sales Thanksgiving

Why You Should Run a Big Game Football Contest

by Julie Foley Second Street

Football Marketing Packaging & Pricing Planning Strategy

How to Promote Your Engagement Campaigns: A Checklist

by Julie Foley Second Street

Marketing Planning

How to Promote Your Ballots: A Checklist

by Julie Foley Second Street

Ballot Marketing Planning

Ideas for Football-Themed Ballot Promotions

by Julie Foley Second Street

Ballot Football

Overcoming Advertiser Objections When Selling Football Promotions

by Julie Foley Second Street

Football Sales Training

Ideas for the Ultimate Wedding Ballot

by Julie Foley Second Street

Ballot Audience Engagement Marketing Sales Wedding

6 Tips for a Wedding Big Giveaway

by Julie Foley Second Street

Bridal Advertiser Results Event Venues Marketing Sales Valentine's Day Wedding

8 Hidden Costs of Using Survey Tools to Run Ballots

by Julie Foley Second Street

Admin & Tech Ballot Audience Engagement Data Collection Lead Gen Marketing Survey Sales Strategy

7 Advantages of On-Demand Sales Training

by Julie Foley Second Street

Sales Training

Reach ALL Your Goals With a Variety of Contests on Your Calendar

by Julie Foley Second Street

Planning Strategy

How to Package & Price Auto Racing Promotions

by Julie Foley Second Street

Auto Racing Cars & Motorcycles Packaging & Pricing

5 Tips for Succeeding with Promotions Without a Daily Print Product

by Julie Foley Second Street

Magazine Newspaper Planning Strategy

Start Your Engines on Your Auto Racing Promotions

by Julie Foley Second Street

Auto Racing Cars & Motorcycles Pick'em Video Packaging & Pricing Planning Sales

Cutest Couple Contest Generates 1,400+ Opt-Ins for Local Mall

by Julie Foley Second Street

Advertiser Results Newspaper Email Growth Photo Contest Retail Spas & Salons Specialty Stores Spring Valentine's Day Wedding

59 Advertisers to Target for Cutest Kid Contests

by Julie Foley Second Street

Advertisers To Target Photo Contest Parenting

10 Reasons Your Contests Aren’t Producing Results

by Julie Foley Second Street

Admin & Tech Photo Contest Marketing Video Contest

35 Advertisers to Target for Wedding Promotions

by Julie Foley Second Street

Bridal Event Venues Advertisers To Target Restaurants & Bars Spas & Salons Sales Travel Vacation Wedding

How Engagement Campaigns Fit in with Solutions-Based Selling

by Julie Foley Second Street

Sales Strategy

How to Integrate Online Promotions with Solution-Based Sales

by Julie Foley Second Street

Advertiser Results Data Collection Lead Gen Packaging & Pricing Sales

The Importance of Assigning a Dollar Amount to a Contest Promotion

by Julie Foley Second Street

Packaging & Pricing Planning

How to Package & Price Your Football Campaigns

by Julie Foley Second Street

Football Packaging & Pricing Sales

Awesome Prize Ideas for ALL Your Football Contests

by Julie Foley Second Street

Football Planning

Whatever Else You Do, Run Cutest Kid & Cutest Pet Contests

by Julie Foley Second Street

Pet Services Mother's Day Parenting Pets

Why You Should Adopt the Two-Month Rule for Selling Ahead

by Julie Foley Second Street

Planning Sales Training

Why Sweepstakes Need to Be the Foundation of Your Promotions Strategy

by Julie Foley Second Street

Email Growth Sweepstakes Strategy

Small-Market Paper Drives $6,000 with Biggest Fan Photo Contest

by Julie Foley Second Street

Football Newspaper Audience Engagement Photo Contest Sales

Want More Revenue? Hire a Promotions Manager

by Julie Foley Second Street

Sales Strategy Training

Why Every Team Needs Promotions Sales Training

by Julie Foley Second Street

Sales Training

You Need Sales Training – Here’s Why

by Julie Foley Second Street

Sales Training

How to Conduct a Needs Assessment With Your Advertiser

by Julie Foley Second Street

Advertiser Results Sales Strategy

You Hired a Promotions Manager. Now What?

by Julie Foley Second Street

Sales Training

Why Promotions & Interactive Content Are Essential for Your Digital Strategy

by Julie Foley Second Street

Advertiser Results Audience Engagement Data Collection Email Growth Lead Gen Packaging & Pricing Sales Strategy Training

4 Steps to Maximizing Your Sponsorship Revenue with Promotions & Interactive Content

by Julie Foley Second Street

Packaging & Pricing Planning Sales Strategy

Newspaper Group Secures Nearly $100K with Bundled Advertiser Sweepstakes Program

by Julie Foley Second Street

Advertiser Results Newspaper Packaging & Pricing Sweepstakes Sales

3 A+ Promotion Ideas For Back To School

by Julie Foley Second Street

Fall Planning Sales School

WERQ Selfie Contest Engages Audience & Drives $10K

by Julie Foley Second Street

Audience Engagement Radio Instagram Photo Contest Retail Sales Summer

The Northwest Herald Shifts Pitch to Focus to Generating Leads, Advertisers Respond

by Julie Foley Second Street

Advertiser Results Newspaper Lead Gen Sweepstakes

Why You Need to Conduct a Needs Assessment with All Your Advertisers

by Julie Foley Second Street

Advertiser Results Sales Strategy

How Engagement Campaigns are Helping Create Community Events

by Julie Foley Second Street

Event Strategy Local Events Strategy

3 Steps to Increase Event Attendance with Engagement Campaigns

by Julie Foley Second Street

Data Collection Email Growth Event Strategy Local Events Strategy

36 Advertisers to Target for Football Promotions

by Julie Foley Second Street

Football Advertisers To Target Sales

9 Tips for Awesome Photo Contests

by Julie Foley Second Street

Admin & Tech Photo Contest Marketing Home Makeover Sales Parenting Pets

Small-Market Radio Stations Drive $5K with Bathroom Makeover Contest

by Julie Foley Second Street

Advertiser Results Radio Home Improvement Photo Contest Lead Gen Home Makeover Sales

Dominating Your Sales Process

by Julie Foley Second Street

Planning Sales Second Street Summit

Packaging, Pricing, and Process

by Julie Foley Second Street

Packaging & Pricing Sales Second Street Summit

Planning for Success

by Julie Foley Second Street

Group Strategy Planning Second Street Summit

Which Engagement Campaign Should You Run?

by Julie Foley Second Street

Strategy Second Street Summit

Building Your Dream Team

by Julie Foley Second Street

Strategy Second Street Summit

9 Powerful Examples of Magazines Using Promotions as Editorial

by Julie Foley Second Street

Magazine Audience Engagement

4 Ways to Get the Most From the Summit – Even if You’re Not Attending

by Julie Foley Second Street

Second Street Summit

Paper’s Live Event Engages Reader’s Choice Merchants

by Julie Foley Second Street

Ballot Newspaper Event Strategy Planning Local Events Strategy

15 Advertisers to Target for Mother’s Day Promotions and Interactive Content

by Julie Foley Second Street

Advertisers To Target Sales Mother's Day

Overcoming Advertiser Objections to Ballot Sponsorships

by Julie Foley Second Street

Ballot Sales

Paper Drives $15K with Battle of the Bands Contest

by Julie Foley Second Street

Newspaper Entertainment Packaging & Pricing Planning Video Contest Sales Specialty Stores Talent

Cutest Baby Contest Inspires Sponsor to Increase Contract by $20K

by Julie Foley Second Street

Radio Photo Contest Retail Parenting

Man Cave Giveaway Brings In $100K for FOX 50

by Julie Foley Second Street

Audience Engagement TV Sweepstakes Sales

Dream Wedding Contest Drives $30K for WSB-FM

by Julie Foley Second Street

Bridal Event Venues Radio Data Collection Photo Contest Event Strategy Lead Gen Planning Sales Travel Wedding

Tips for Running a Successful Ballot Live Event

by Julie Foley Second Street

Ballot Event Strategy Planning

How WEEI-FM Drove $50K with Pro Football Contest

by Julie Foley Second Street

Football Audience Engagement Radio Pick'em Retail Sales

School Spirit Contest Brings in $14K in Revenue & Over 2,000 Opt-ins

by Julie Foley Second Street

Automotive Football Community Newspaper Fall Photo Contest School

Holiday Wishes Sweepstakes Generates $9K in Revenue

by Julie Foley Second Street

Christmas Newspaper Sweepstakes Sales Winter

5 Keys To Elevate Your Basketball Promotions

by Julie Foley Second Street

Basketball Bracket Past Webinars Marketing Planning Sales

Star Search Video Contest Drives $12K & 3,500 Opt-Ins

by Julie Foley Second Street

Entertainment TV Packaging & Pricing Planning Video Contest Sales Specialty Stores Talent

Pet Contest Collects over 1K Opt-Ins for Small-Market Paper

by Julie Foley Second Street

Newspaper Audience Engagement Email Growth Photo Contest Pet Services Pets

Holiday Lights Contest Gets the Attention of The Travel Channel

by Julie Foley Second Street

Christmas Newspaper Audience Engagement Photo Contest Retail Winter

5 Steps to Leverage the Power of Print Media for Promotions

by Julie Foley Second Street

Magazine Newspaper Past Webinars

5 Ways To Score With High School & College Football Promotions

by Julie Foley Second Street

Football Audience Engagement Data Collection Past Webinars Sales

How to Drive Measurable Results for Your Advertisers with Online Promotions

by Julie Foley Second Street

Advertiser Results Past Webinars Lead Gen