Download Your Ultimate Basketball Playbook
Our Basketball Promotions Playbook is jam-packed with actionable ideas your team can use all season long. The guide covers everything you could possibly want for basketball-themed brackets, quizzes, photo contests, sweepstakes, and much more. With dozens of case studies and examples – plus sections on how to sell and promote – you’ll be set up for a slam dunk this March.
CHECK OUT THE TAKEAWAYS
Start Planning Now
In a normal year, the college hoops tournament generates BIG dollars. But in a year following the historic tournament cancellation, engagement should be at its peak. When you create your plan, lean into this excitement to be sure you’re tapping into your full audience.
Target the Right Advertisers
There are a ton of advertisers who want to align themselves with your basketball promotions. We’d recommend starting with automotive, financial, grocery, home services, and a few others. These categories have money to spend and are thriving. Consider these sponsors for any bundled basketball promotions as well as sponsorships of just your bracket.
Create a Robust Campaign
Yes, you should definitely run a basketball bracket! But that shouldn’t be the only aspect of your college hoops campaign. Create an integrated campaign leveraging multiple promotions to expand your audience reach and engage them all-tournament long.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.