5 Promotions to Run for Gyms and Fitness Retailers

by Julie Foley Second Street

Workout Buddy Photo Contest

WGBC-TV | Meridian, MI

WGBC-TV partnered with a local health and fitness center for this fun photo contest! They asked users to submit a photo of them and their workout buddy for a chance to win two free three-month memberships – a great value to drive qualified entrants!

WGBC-TV two hearts photo contest

Fitness IQ Quiz

KY3-TV | Springfield, MO

KY3-TV partnered with Play It Again Sports, a local fitness resale shop, to give away a $300 gift card with this turnkey fitness IQ quiz. They included an email opt-in and three lead-generation questions for the advertiser to learn additional valuable information on potential customers. Over 870 people took the quiz and 509 opt-ed in for the station newsletter. The sponsor collected 325 opt-ins for their email database and 243 hot leads for prospective customers.

KY3-TV Play It Again Fitness IQ Quiz

Free Workouts for a Year Sweepstakes

Post and Courier | Charleston, SC

This sweepstakes from Post and Courier and Burn Bootcamp gave away a year-long membership to the gym- a great prize to find qualified leads interested in their workout program. The registration form included opt-ins and optional social media buttons for both the paper and the sponsor.

Post and Courier free workout sweeps

Next Top Trainer Video Contest

The Philadelphia Inquirer | Philadelphia, PA

The Philadelphia Inquirer used this video contest to find the best personal trainers in the Greater Philadelphia Area. They secured Lululemon Philadelphia as a prize sponsor which helped drive dozens of contestants to apply to star in their own exercise video series on the publications’ website. The team narrowed down the field to five energetic trainers and asked the community to vote for their favorites. To drive participation, three random voters won a one-month gym membership to a local fitness center”

Next Top Trainer Video Contest

Fitness Class Personality Quiz

WSBT-TV | South Bend, IN

To celebrate the newest local YMCA, WSBT-TV ran this fun fitness personality quiz with Michiana YMCA. The quiz asked users seven personality-based questions to find their perfect YMCA fitness class. To drive participation, they provided membership prizes for three lucky quiz takers. Over 660 people took the quiz and 360 of those users opt-ed in for emails from the sponsor.


For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.

Get your copy of the Seller's Guide to Promotions.