Second Street’s National Sweepstakes are the ultimate way for you to win big each year with your advertisers. These four sweepstakes, with big money prizes provided by Second Street, will engage and grow your audience while generating revenue from your sponsors.
What are the National Sweepstakes?
A National Sweepstakes is a turnkey sweepstakes promotion in which Second Street provides a large, cash national prize. Each National Sweepstakes is themed so that it can be used as-is, but you also have the ability to change the design to match your sponsor! Along with that, you can include your own local prizes to create even more incentive.
Why You Should be Using Them
There are four main reasons why you should be using the National Sweepstakes from Second Street:
No Added Cost
The National Sweepstakes are included in your Second Street contest license and open to all U.S. partners! They are placed in your partner tool each quarter about a month prior to the start date. All National prizes are provided by Second Street, so you don’t have to foot the bill for a great prize (although we highly suggest offering local prizes!).
Easily Generate Revenue
While there are many advertising opportunities to choose from for the National Sweepstakes, we’ve seen great success from the advertiser categories below:
- Automotive
- Banks, Credit Unions
- Retirement/Wealth
- Home Services
- Grocery
- Insurance
- Healthcare
- Real Estate
- Mortgage Lenders
- Furniture Retailers
- Indoor/Outdoor Home Improvement
Utilize one of our three sponsorship models to increase revenue and drive results! And also check out real National Sweepstakes success stories from some of our partners here!
Audience Engagement
Sweepstakes with considerable and desirable prizes, like the national prizes offered by Second Street, are key factor in engaging your audience. If you add local prizes along with the Second Street National prize, you’re sure to drive the level of participation for your contest even higher. Remember, relevance to your (or your sponsor’s) target audience + value of the prize equals participation!
First Party Data
One of the goals of any campaign is to grow your database and collect first party data to combat the loss of third-party cookies. When editing your National Sweepstakes, remember to customize your Entry Form as well. Capture valuable data by asking the right questions to get the answers you need for your consumer marketing strategy. Also utilize non pre-checked opt-ins to increase your audience sizes, not only for your sponsor, but for yourself too!
Don’t forget to also grab the National Sweepstakes toolkit. It has everything you need to start running these on your site!
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.