Use a personality quiz to engage those who are planning staycations in the near future. For those who feel they can’t afford to travel, this is the perfect way to tie in contests with the prize of tickets to a local attraction users wouldn’t have otherwise spent money on. Find out who is in the market for your advertiser’s prize package with survey questions, such as “Do you plan to visit our attraction this year?” or “What do you typically spend the most money on when visiting our attraction?” attached at the end.
With 5,102 entries, this Silver Dollar City and Andy’s Frozen Custard sweepstakes by KYTV-TV in Springfield, MO shows how successful campaigns are with local attractions. Make sure to include an email opt-in to give these businesses a revamped database of potential consumers they can target for future marketing campaigns. For those in Missouri, Silver Dollar City is a day or weekend trip that’s fun for the whole family. Find an attraction that mirrors this in your community!
The Grand Prize for this Steamboat Pilot & Today photo contest asked people to submit photos of their summer fun in their home of Steamboat, CO. The prize included a hot air balloon ride for two with Wild West Balloon Adventures. It was a $490 value and a once-in-a-lifetime experience which created a lot of buzz amongst their readers.
With 800+ votes, this Best Brewery in St. Louis Ballot by St. Louis Magazine highlighted all the local breweries in St. Louis. With a booming craft beer industry in the city, it was a great way to engage beer connoisseurs and let them voice their opinion. Plus, with an email opt-in, this would be an excellent opportunity to add people to a local events or local hot spots newsletter.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, survey questions, and more for over 40 top advertising categories.