43 Lead-Gen Ideas in 30 Minutes!

by Julie Foley Second Street

Download the Sellers Guide to Promotions

Stop! Before you get started down the five steps, you need to download our Sellers Guide to Promotions. This newly-updated guide includes everything you need – promotion ideas, lead-gen questions, and more – to sell to over 40 different advertising categories!

Get Your Seller's Guide


Home Services

Including businesses like garage and driveway repair, roofing, and HVAC, this industry is looking to increase branding and awareness, educate potential customers, and collect data to qualify leads.


Banks, credit unions, wealth management, and other financial businesses are focused on database growth, identifying first-time homebuyers, leads, community presence, and life-changing events.

Real Estate

From individual agents to mortgage brokers, the real estate industry wants ideas that identify people looking to buy, sell, and rent. They also are interested in brand awareness, community affiliation, and qualifying data.


Hospitals, specialists, dentists, cosmetic surgeons – the list of potential healthcare advertisers is big. Use promotions to help them bring in new patients, retain existing patients, grow their database, promote a positive experience, and show a community presence.


Including aftermarket, window replacement, oil change shops, as well as dealerships, the automotive industry wants qualified leads, database growth, increased traffic, coupon redemption, and alignment with the community.


Bakeries, farmer’s markets, delis, and other grocery businesses are most interested in driving traffic, growing their database, increasing coupon redemption, incentivize store placement and displays, and to promote holiday and seasonal items.


Including trade schools, tutoring centers, and summer camps, the education industry wants highly qualified leads, foot traffic to events, leads that align to their calendar, and a community presence.

Get your copy of the Seller's Guide to Promotions.