6 Promotion Ideas for Spas and Salons

by Julie Foley Second Street

What’s Your Spa Personality? Quiz

The Times News | Lehighton, PA

The Times News customized this turnkey spa personality quiz for their local wellness spa advertiser. They branded the quiz with the sponsor’s logo and included a $70 gift card to the advertising spa. The quiz collected over 300 submissions and provided the advertiser with plenty of valuable consumer information.

Pedicure Party Contest

KSTU-TV | Salt Lake City, UT

This sweepstakes from KSTU and a local beauty school gave away a pedicure party for one lucky winner and 13 of their friends! The party included a complete pedicure with featuring lots of the sponsor’s top services. This great prize drove 760 entries to the contest and nearly 500 opt-ins for emails from the advertiser.

Show Us Your Favorite Nail Design Photo Sweeps

State Journal-Register | Springfield, IL

To celebrate their grand opening and drive buzz, a local nail salon partnered with the State Journal-Register for this creative photo contest. They invited their audience to submit a photo of their favorite nail design for a chance to win a gift card from the advertiser.

New Year, New Skin Goals Giveaway

West Kentucky Star | Paducah, KY

West Kentucky Star worked with a local dermatology and skin care center for this New Year holiday giveaway. The advertiser provided a prize of a Clarisonic Prima brush, and Dr. Evelyn’s Skin Care package (revitalizing cleanser, ph balance toner, microdermabrasion scrub and eye cream). This exciting prize package drove 280 entries and 215 opt-ins for the advertiser. The registration form also included three lead-generation questions to identify qualified leads.

Mom and Me Photo Contest

WAKA-TV | Montgomery, AL

WAKA-TV hosted this Mother’s Day photo contest with Joseph Salon as the title sponsor and two supporting sponsors as well. Users submitted a photo of themselves and their mom for a chance to win the prize package, including a haircut, highlight treatment, and facial. This photo contest brought in 235 entries and collected 535 votes.

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