3 Steps to Winter Revenue Success

by Julie Foley Second Street

DOWNLOAD YOUR GUIDE TO WINTER REVENUE

Get Your Revenue Guide to Winter Promotions & Interactive Content. In this valuable handbook, you’ll find inspiration, case studies, and tips for crafting the perfect winter calendar and maximizing your revenue over these three months.

Download the Winter Playbook

CHECK OUT THE TAKEAWAYS.

Target the Right Advertisers

A lot of advertisers are looking for exposure and branding opportunities in the winter months. Hit up retail stores in December, gyms & fitness centers in January, and salons & spas for February advertisers. Remember to always start your sales conversations with a CNA (customer needs analysis) to ensure you’re pitching a valuable promotion that will drive hot leads and measurable results.

Bundle Your Promotions

Tie multiple promotions together to create an even more powerful campaign. Bundled contests provide advertisers with opportunities for extended brand awareness and additional data collection. Plus, a bundled campaign can maximize the revenue for your media company and simplify your sales process.

Start Planning Now

It’s important to give your team plenty of time to sell sponsorships and market your initiatives. We recommend following the 3-2-1 Rule and to start your planning at least three months before your campaign kicks off.

Whether you’re looking to make $30,000, $60,000, or even $90,000, we’ve got a revenue plan that will help you meet and succeed your revenue goals this winter.

3 winter revenue plans

SKIM THE DECK

Get your copy of the Winter Revenue Ideas Playbook.