Take a deep dive into a variety of case studies that will give you actionable and replicable ideas to drive BIG revenue for your organization. Everything from sweepstakes to brackets to national campaigns and your best of ballots. And check out the main revenue best practices you should be focusing on!
9 Revenue Best Practices
Sell Long-Term Deals
Focus on selling long-term deals to drive the biggest and best revenue and success for both you and your sponsors. Think about recurring revenue or multi-month promotions that also tie into your programming or special sections. These types of deals will give your sponsor the biggest bang for their buck and also promote larger advertiser budgets.
Relevance + Value = Participation
Remember to align your prize and contest theme with your target audience, and make sure the prize you’re offering is valuable enough for users to provide you with their information. The more participation you drive with one promotion for your sponsor will mean more revenue you can drive with the next!
Save + Grow Revenue with Promotions
Promotions drive leads, and therefore sales and revenue for advertisers. They provide measurable ROI and database growth that you can communicate back to your advertisers. Use that to your advantage! Utilize promotions to save sponsorship packages and grow your relationship. Once they see the results promotions can drive, they’ll be coming back for more!
Make it a Package
Create an advertising package that includes promotions along with your multi-media/multi-channel options. Support promotions with core and digital media to make your package more appealing to all potential advertisers.
Educate and Engage
Promotions are the perfect way to engage with your audience and educate them about a certain topic, a sponsor’s brand, a cause, and more! Engaging and educating promotions great for all types of advertisers, but especially home and professional services clients.
Community Involvement
Generate promotions around barstool topics or feel-good content to foster community engagement and involvement. Focus on topics your audience cares about and include sponsors in those promotions to not only engage your community, but also drive awareness for your clients!
Get National Sweepstakes Sponsor
Don’t sleep on the National Sweepstakes! Our four sweepstakes, with big money prizes provided by Second Street, will engage and grow your audience while generating revenue from your sponsors. They also are scheduled purposefully throughout the year to line up with advertisers’ sales cycles. Make the most of this opportunity by selling all four to one sponsor!
Focus on Six-Figure Promotions that Accomplish Multiple Goals
Now what singular promotion could help you achieve all the above mentioned revenue best practices? The Best Of, of course! The Best Of is the absolute, hands down, best way to achieve all of your revenue goals. It is relevant and engaging within your community, aligns within your internal initiatives, drives huge revenue growth, and can be packaged with multi-media options with year-long initiatives.
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