5 Ideas to Drive BIG Revenue for Small-Market Newspapers

by Julie Foley Second Street

Get Your Guide

Our Planning Calendar is an interactive workbook designed to help you create a month-by-month promotions plan, so you can reach (and maybe surpass!) your goals. The workbook covers how to track revenue and progress towards annual goals and email database growth.

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Key Takeaways

Recurring Revenue

Now more than ever, it’s important to have consistent income all year long. This is one of the most efficient ways to sell. You sell the campaign one time, and you have checks coming in every month – freeing your sales team up to sell other sponsorships.

Prioritize Recurring Revenue Campaigns

National Sweepstakes

Second Street is providing six national sweepstakes – FREE – for all of our customers. These campaigns have big prizes, attract a large audience, and are ideal for selling to advertisers looking for a lot of branding, database growth, and lead-gen!

Your Advertisers Need Leads Right Now

Citywide Ballot

A Citywide ballot (Readers’ Choice, Best Of) is a perfect opportunity to highlight your advertisers and generate great revenue. These campaigns ask your audience to vote for their favorite businesses in a range of industries. Run a citywide ballot campaign to generate huge revenue and audience engagement for both your newspaper and your advertisers.

Lead-Gen Campaigns

Your advertisers need leads. Creating a campaign optimized to deliver quality leads will establish your credibility with an advertiser. When they’re confident in your abilities, they’ll be eager to continue to work with you on future campaigns.

Prioritize Recurring Revenue Campaigns

Sponsored Contests

Start by looking at the big initiatives your station already has on your calendar like high school football, Christmas, or even a local hometown celebration. Then, see where you can add in a promotion. Optimize the experience for your sponsors with an email opt-in and lead-generating questions.

Sponsored Contests Tap Into Existing Calendar

Get your copy of Your Planning Calendar for Promotions.