Win over advertisers with smart responses to their concerns
When you are selling football promotions, you may encounter some of the following objections. When you do, the most important thing is to remind your advertisers that everything you are offering them provides value for them.
Here are a few of the most common advertiser objections to sponsoring a football promotion:
“I’m not sure a football promotion will resonate with my customer base.”
Football is America’s most popular sport, and the fan base is huge.
Football contests are extremely popular among a variety of demographics, but have an especially strong male audience (74%).
This type of promotion has worked all across the country for a variety of media types in markets large and small. The power of football promotions has been well proven.
Look at how many other businesses like yours in your market (and similar markets) are finding success online with similar promotions.
“I’m not sure if I can fit this promotion into my budget for the year.”
This promotion could come out of your marketing budget rather than your advertising budget since it builds your email database with opt-ins from the registration page and drives foot traffic if you include a coupon or feature a deal.
You can’t afford NOT to do this promotion! We are putting so many of our resources behind it that you will receive far more promotional value than you are paying for.
“How will I know if this is successful for my business?”
Focus on email growth, interaction with ads, interaction with specials that you promote, and so on. There’s a lot to measure when it comes to promotions!
Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.
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