4 Easy Steps to Grow Basketball Revenue + Engagement

by Emily Thousand Second Street

Bracket fever is contagious in March. The American Gaming Association estimates that nearly 70 million college tournament brackets will get filled out just this year.

Given this massive audience, the cornerstone of your college basketball campaign should – of course – be a bracket. But don’t stop there. We’re seeing the biggest success come from partners who are bundling multiple promotions and interactive content with their bracket.

Are you ready to get started?

First, download Your Guide to Basketball Promotions and Interactive Content. This playbook is jam-packed with case studies, best practices, and inspiration to get your entire March basketball campaign running successfully.


This fast-paced, in-depth webinar lays out four steps to make your basketball campaign your biggest revenue generator and engagement driver yet.

Run Turnkeys.

Putting together a great basketball campaign doesn’t have to take a lot of work. These ready-to-run and ready-to-customize turnkey quizzes, ballots, and the 3-in-1 tournament bracket make it easy to have a beautiful basketball campaign in just minutes.

Create a Bundled Campaign.

Dramatically increase your revenue and engagement when you bundle multiple promotions and interactive content together. By combining basketball-themed brackets, quizzes, sweepstakes, and photo contests together, you can create one powerful campaign to sell to your advertisers and target a much wider audience.

Integrate Advertisers & Talent.

Great campaigns thrive on audience engagement. If you want to connect with your audience all season long, integrate your talent and advertisers as VIP Pickers for your pick’em. Your users will come back time and time again to see how they matchup against them.

Set yourself up for success with our Sample Sales Packages for ideas and best practices. Additionally, find creative and unique ways to engage with your sponsors. Dave Lammers of the Journal Star in Peoria talks about their VIP Pairing Party where advertisers have a fun way to earn additional advertising spots throughout the tournament.

Promote. Promote. Promote.

Developing a great campaign is only half the battle. You have to have a comprehensive marketing strategy to make sure that your target audience knows about your campaign. Leverage all of your company’s assets starting with print, on-air, website ads, and social media (and here are our best practices for promoting.) Above all else, send a dedicated email announcing your campaigns – email is the single most effective tool for driving engagement.