Businesses on your local Voters’ Choice ballot will be anxious to campaign for votes. Be prepared to offer them all the tools they need to seek out votes from their customers while also working as additional marketing for your ballot.
When The Post and Courier ran their Charleston’s Choice metro ballot, they prepared tons of digital resources for their merchants to download. Not only would these banners and images help the business earn votes, but it would also be a great way to drive even more entries to the ballot itself. Check out the Charleston’s Choice Promotions Toolkit including downloadable images, banners, and custom links to specific categories.
Looking for some ideas of what to prepare for the businesses on your ballot? Check out this list of what you could offer to your merchants:
- Enhanced Ballot Listings (including logo, website, and map)
- Ballot Sponsorship Ads (on main voting pages)
- Ballot Category Sponsorship Ads (featured on top of specific category)
- Banner Ads on the Media Company’s Website
- Takeover Ads on Media Company’s Website
- Social Media Toolkit (including images designed for Facebook Cover Photos, Facebook Posts, Twitter Posts, and more)
- Featured Sponsor on Any Ballot Emails
- In-Print and On-Air Ads for Business
- “Vote for Us” Vinyl Banners (ready-to-hang)
- “Vote for Us” Buttons
- “Vote for Us” Posters
- “Vote for Us” Table Tents
- “Vote for Us” Handout Flyers
The more people who know about your ballot, the more successful it will be. Make sure you prepared to leverage the businesses on your ballot as additional marketing tools for your company while providing them with fantastic opportunities to promote themselves.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.