Ideas for the Ultimate Wedding Ballot

by Julie Foley Second Street

Ultimate Wedding Ballot

Halifax Best Of Ballot

A wedding ballot – like the Best of Weddings run by The Coast shown above – should cover every aspect of the wedding, from the venues to the florists to the caterers, DJs, accessories, and more.

Once you have created the ballot and filled it with local vendors, be sure to give all of the listed advertisers the opportunity to purchase a category sponsorship or enhanced listing!

Here’s an example of what a wedding ballot might look like. Keep reading to learn which categories and subcategories you should include.

Categories and Sub-Categories to Include in an Ultimate Wedding Ballot:


  • Shoe Stores – Women
  • Shoe Stores – Men
  • Department Stores
  • Tie Retailers
  • Local Boutiques

  • Bridal Boutiques
  • Bridal Superstores
  • Department Stores
  • Tuxedo Rentals
  • Stores for Bridesmaid Dresses
  • Stores Flower Girl Dresses
  • Gown Preservation

  • Restaurants
  • Catering Companies

  • Bakeries
  • Sweet Shops

  • Furniture Rentals
  • Linen Rentals
  • Tent Rentals

  • Live Music – Ceremony
  • Live Music – Reception
  • DJs
  • Dance Lessons
Event Planners

  • Big-Budget Wedding
  • Creative Wedding
  • Small-Budget Wedding

  • Local Boutiques
  • DIY Supplies

  • Florist for Bouquets
  • Florist for Boutonnieres
  • Florist for Centerpieces
  • Florist for Ceremony Decor
Guest Accommodations

  • Hotels
  • Bed & Breakfasts
Health & Beauty

  • Spas
  • Fitness Centers
  • Hairstylists
  • Make-up Artists
  • Salon for Manicures & Pedicures
  • Massage Parlors
  • Tanning Salons
  • Dermatologists
  • Dentists for Teeth Whitening
  • Yoga Studios
  • Honeymoon Planners

  • Store for Rings
  • Store for Costume Jewelry
  • Store for Fine Jewelry
The Official Stuff

  • Officiants
  • Premarital Counseling
  • Name Changing Services

  • Black & White Photography
  • Boudoir Photography
  • Engagement Photography
  • Bridal Portraits
  • Photo Booths
  • Videographers

  • For China
  • For Home Appliances
  • For Linen

  • Supply Stores DIY Invitations
  • Stationers for Custom Invitations

  • Buses
  • Limousines
  • Vintage Cars
  • Unique Transportation

  • Museums
  • Historic Sites
  • Hotels
  • Outdoor
  • Restaurant
  • Bar
  • Unique
  • Bridal Shower
  • Rehearsal Dinner

As you are planning your own wedding ballot, don’t feel that you have to limit yourself to the categories and subcategories listed here. The most important thing is to include listings that will appeal to your audience and allow you to sell category sponsorships and upgraded listings to the advertisers you include.

Learn more about the Second Street Summit.