Creating the Best Basketball Campaign

by Julie Foley Second Street

Key Takeaways

Start with the 3-in-1 Bracket

When it comes to March basketball, brackets are king. Brackets are major revenue drivers. Plus, with this 3-in-1 game design, you’ll keep your audience engaged all season long.

Create a College Hoops Bundle

See how you can expand your program beyond the bracket. Create a robust promotions bundle with your bracket at the center. Leverage sweepstakes, quizzes, voting brackets, and more for maximum revenue and engagement.

Perfect Your Sales Pitch

Once you’ve created your basketball promotions bundle, you need to equip yourself to sell it effectively. Sell the benefits. Decide between an exclusive sponsorship or multiple sponsors. Show how you can integrate advertisers into your promotions.

Skim the Webinar Slides

Get your copy of Your Guide to Basketball Promotions.