5 Ideas to Open Opportunities with Window and Door Advertisers

by Julie Foley Second Street

The Great Front Door Giveaway

Canton Repository | Canton, OH

The Canton Repository’s Great Front Door Giveaway gave their audience a chance to win a new Provia Legacy front door from Miller Custom Exteriors, valued up to $3,500. This campaign gained over 1,620 entries from about 770 people and collected over 400 opt-ins for the advertiser. They also used two lead-generation questions which identified 415 leads who requested a free estimate.

Canton Repository Dream Door

‘What Color Should You Paint Your Front Door?’ Quiz

Greeley Tribune | Greeley, CO

While not sponsored by a window or door company, this personality quiz about door color is perfect for these advertisers! The quiz was taken over 1,200 times and collected about 400 opt-ins for both the paper and the advertiser.

Richmond times-dispatch door quiz

Window Washing Wizards Sweepstakes

KPQ-AM | Wenatchee, WA

The team at KPQ arranged a sweepstakes with a local window washing advertiser for six free visits, valued between $150-$175 each. As a result, the campaign earned 128 entries and, as the sweepstakes registration form utilized two lead-generation questions identified 29 people to be contacted for a free in-home estimate.

KPQ window sweeps

Dream Door Giveaway Photo Contest

WICU-TV | Erie, PA

WICU hosted a Dream Door Giveaway with Plyler Entry Systems and the local Builders Association. They invited their audience to submit a photo of their house’s front door and share why it needs to be replaced. One lucky entrant won a $3,000 credit towards an installed ProVia entry door. Registration included two lead- generation questions asking users if they are the legal owner of their residence and if they live in the tri-county area. Because of this, the sweepstakes brought in 264 entries and about 120 opt-ins for each sponsor.

wicu door giveaway photo contestt

House Full of Windows Sweepstakes

KDVR-TV | Denver, CO

KDVR hosts an annual sweepstakes with furniture advertiser, Windows for America. The prize is a full house of windows, a $10,000 value. In its third year, the campaign brought in over 1,090 entries and more than 300 opted-in to the advertiser’s database and asked to be contacted. The advertiser also collected valuable customer information using two lead generation questions, asking for information on users current windows and if they are looking to purchase new windows soon.

kdvr windows sweeps

For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.

Get your copy of the Seller's Guide to Promotions.