Announcing the 2018 Second Street Award Winners

by Matt Coen Second Street

CAMPAIGN OF THE YEAR

Winner: Harbor Eye Vision Health Quiz Bundle – Seacoast Media Group

Seacoast Media Group landed a huge win with their advertiser campaign for Harbor Eye, a local eye care center. The advertiser was looking for a creative way to educate people on eye health while also growing their patient list. The media company pitched a quiz bundle about eye health. Not only did this mean three months of revenue for Seacoast Media Group, but survey questions and an email opt-in on the quiz registration page delivered 250 new patients to Harbor Eye. Taking into account the lifetime value of a new eye care patient, this single campaign could mean over $500,000 in revenue for the advertiser.


BEST PROMOTIONS & INTERACTIVE CONTENT

People’s Choice Award: Most Creative Campaign

Winner: Doggie Dating Profile Photo Contest – Holland Sentinel

Finalists:

  • Carowinds Couch Coaster Photo Contest – WCCB-TV
  • See Michigan More Clearly Quiz – WDIV-TV
  • Outhouse Calendar Photo Contest – Fairbanks Daily News-Miner
  • Name the Pig Sweepstakes – Star Tribune
  • Tammy & Kipper’s Big Game Prop Contest Ballot – WOXL-FM

Best Sponsored Campaign

Winner: Shop Local 2018 Sweepstakes – WLEX-TV

Finalists:

  • High School OTHonors Ballot – WRAL-TV
  • Tanks for Watching Sweepstakes – KMVT-TV
  • Choose Your Own Adventure Quiz”> – Hartford Courant
  • Fun in the Sun Sweepstakes – Columbus Dispatch
  • Hawaiian Airlines 2018 Sweepstakes – WBZF-FM

Best List-Builder Campaign

Winner: Sauk Valley Athlete of the Week Ballot – Sauk Valley Newspapers
Finalists:

  • Chicago’s Merry Own Sweepstakes – WGN-TV
  • 2018 Good Day Snow Day Giveaway Powered by Toro – WLUK-TV
  • 2018 Publix Holiday Sweepstakes – WSB-TV
  • Beautiful Baby Battle Photo Contest – WKRZ-FM

Best Advertiser Campaign

Winner: Harbor Eye Vision Health Quiz Bundle – Seacoast Media Group

Finalists:

  • Hear Clearly Giveaway – Savannah Morning News
  • Let’s Spice It Up! Ballot – WJXT-TV
  • Rescue My Roof Photo Contest – WHAM-TV
  • Spring Outdoor Sweepstakes – West Kentucky Star
  • GTF Trip to Seattle Giveaway – KRTV-TV

Best Programming or Editorial Campaign

Winner: Civics Test – KIDK-TV

Finalists:

  • What Song Do You Most Want to Hear? Poll – WXKB-FM
  • Which KU Basketball Player Are You? Quiz – Lawrence Journal-World
  • “Baby, It’s Cold Outside” Poll – KOIT-FM

Best Branded Content

Winner: Southeast Alaska Mining Quiz – KINY-AM

Finalists:

  • Stormwater Coalition Quiz – KUTV-TV
  • Breast Cancer Awareness Quiz – Florida Times Union
  • ICEE How Well Do You Know Financial Terms? Quiz – WYXB-FM

Best Multi-Market Campaign

Winner: Blockbuster Bucket List Sweepstakes – GateHouse Media

Finalists:

  • 12 Days of Christmas – Saga Des Moines
  • I Am Sport Photo Contest – Gannett
  • Amateur Photographer of the Year – Black Press

Best Sweepstakes

Winner: Bill Gray’s 2 Cheeseburgers 2 Custards 4 Tuesday – WHAM-TV

Finalists:

  • Mattress Firm March 2018 – KRIS-TV
  • Win a Hurricane Party Prep Package – The Post and Courier
  • 12 Days of Christmas – HaysPost.com
  • Win a Free Semester of College – Record Journal
  • Hot Wynning Wheels – WDDJ-FM
  • Explore Right Out Your Back Door – KRTV-TV
  • Heiser Snow Stick Sweepstakes – WITI-TV
  • Mattress Firm March – KRIS-TV
  • Megawatt Solabration Sweepstakes – KXLY-TV
  • Bank of Sullivan Bash for Cash – KYTV-TV

Best Photo Contest

Winner: Scared of Santa – Southeast Missourian
Finalists:

  • Deck Out Your Dad – KXLY-TV
  • The Ugly Furnace Contest – Seacoast Media Group
  • Mom and Me Look-alike Contest – St. Louis Post-Dispatch
  • Back to School Smile Contest – Richner Communications
  • 2018 Cutest Kids Contest – Daily Journal
  • First Day Photos – Illini Radio Group
  • I Love the USA – Akron Beach Journal
  • Mutt Madness – Zimmer Radio Group

Best Video Contest

Winner: 2018 Hero of Helena – KRTV/KXLH-TV

Finalists:

  • Foreigner Choir Rockstar Contest – 100.5 WYMG
  • Play of the Season Voting – Chattanooga Times Free Press
  • Christmas Star Jingle Jam 2018 – WPOR-FM
  • $10K Bathroom Makeover Contest – KSTP-TV

Best Citywide Ballot

Winner: Best of Sumter – The Sumter Item

Finalists:


Best Ballot

Winner: 4Frenzy High School Sports Ballots – WDIV-TV
Finalists:

  • 20 Most Powerful Women – Northern Nevada Business View
  • Favorite Firefighter 2018 – WDSN-FM
  • Ultimate Wedding Ballot – Pittsburgh Magazine
  • 20 Under 40 – The Sumter Item
  • Best of Business 2018 – Columbus CEO
  • Vote for Your Favorite Great Lakes Beer – Columbus Dispatch

Best Quiz

Winner: Southwick Zoo Quiz Bundle – WKLB-FM

Finalists:

  • Which Famous Football Player are You? – Canton Repository
  • How Much Fenway Park History Do You Know? – WEEI-FM
  • Cumberland County Fair Giveaway Quiz – WKLM-FM
  • Beyond Human Limits Activity Quiz – CJMX-FM
  • What Jurassic World Dinosaur Are You? – KXLY-TV
  • The Goldenrod York Beach Getaway – Seacoast Media Group

Best Poll

Winner: Sioux Falls Mayoral Race – KSFY-TV

Finalists:

  • Green Bay Packers Head Coach Poll – Green Bay Press-Gazette
  • Frog Wars: Trent Harmon vs. Kane Brown – WFRG-FM
  • Where Do You Think the Cardinals Will Finish? – Indianapolis Star
  • Salem Fair – WDBJ-TV
  • 1st Christmas Song on CHYM! – CHYM-FM

Best National Sports Campaign

Winner: Pick-It March Mania – Spectrum Reach of Texas

Finalists:

  • Basketball/College Hoops – Rockford Register Star
  • Auto Racing Challenge – KFDX-TV
  • Football Challenge 2018 – WLUK-TV
  • Ultimate Pigskin Picks – KFMB-TV
  • Pro Football Challenge 2018 – KWTO-FM

Best Single Email

Winner: Hurricane Resource Email – WRAL-TV

Finalists:

  • Year End Email – Reading Eagle
  • Husqvarna Targeted Email – KYTV-TV
  • Outhouse Calendar – Fairbanks Daily News-Miner
  • Confirming Email Preferences – Black Press

Best Email Newsletter

Winner: This Week in B.C. – Black Press

Finalists:

  • Town Talk – Lawrence Journal World
  • Breaking News – New Jersey Herald
  • Daily Headlines – Southeast Missourian
  • Daily Mashup – WEEI-FM
  • Daily News Alert – Record Journal

Best Birthday Email

Winner: Aberdeen American News

Finalists:


BEST OVERALL PROGRAMS

Best Consumer Revenue Strategy

Winner: Lawrence Journal World

Finalists:

  • Dubuque Telegraph Herald
  • GateHouse Live
  • Saga
  • Post and Courier

Best Email Program

Winner: WEEI-FM

Finalists:

  • Lawrence Journal World
  • Record Journal

Best Advertiser Program

Winner: Pocono Record

Finalists:

  • Beasley Charlotte
  • WHAM-TV
  • Rockford Register Star
  • Saga Des Moines

Best Small Market Program

Winner: Bryan Broadcasting

Finalists:

  • Holland Sentinel
  • KXLH-TV
  • Pocono Record
  • Gonzales Weekly Citizen
  • Aberdeen American News

Best Mid-Size Market Program

Winner: Rockford Register Star

Finalists:

  • WLEX-TV
  • Lubbock Avalanche Journal
  • Saga Des Moines
  • WHAM-TV

Best Large Market Program

Winner: WDIV-TV

Finalists:

  • Columbus Dispatch
  • Entercom Boston
  • Florida Times-Union
  • The Providence Journal
  • Beasley Charlotte

Best Group-Wide Strategy

Winner: GateHouse Media

Finalists:

  • Saga Communications
  • Beasley Media Group

This year brought compelling success stories from both our finalists and winners. This year reminded us that promotions and email isn’t just a tool for a single department, it’s a resource for your entire media company. Driving outstanding results for programming and content teams to sales teams and advertisers, this year proves promotions and email are more important than ever before.

Think you’ve run a great campaign this year?

We’re already collecting nominations for next year’s 11th Annual Awards – Tell us your success story now!

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