Announcing the 2017 Second Street Award Winners

by Matt Coen Second Street


Winner: Sun Solar Sweepstakes – KYTV-TV

This campaign was a huge win for both KYTV and their advertiser, Sun Solar – a local solar panel provider. After talking with the advertiser in a CNA, KYTV was able to help the advertiser put together a great sweepstakes where they gave away a solar panel system valued at over $20,000. While this was a major investment for the sponsor, with survey questions and an opt-in, they were able to identify hot leads. They company sold 80 solar panel packages based on this one contest which resulted in over $1.25 MILLION in revenue for Sun Solar.


People’s Choice Award: Most Creative Campaign

Winner: Fish Your Bass Off Photo Contest – KLQQ-FM


  • Weatherbird Coloring Photo Contest – St. Louis Post-Dispatch
  • Small Business Giveaway Ballot – What’s Up Weekly
  • Battle of the Chicks Ballot – WHAM-TV
  • Burger and Brew Ballot – Tahoe Tribune
  • Can You Guess the Animals in the Movies? – Atlanta Journal-Constitution

Best Sponsored Campaign

Winner: 4Frenzy Fan Choice Awards Ballot – WDIV-TV


  • American Hero Wedding Photo Contest – KTXL-TV
  • GAAM Sweepstakes Bundle – Kingsport Times-News
  • 12 Days of Christmas Sweepstakes – KTVH-TV
  • Road to Stagecoach – KSON-FM

Best List-Builder Campaign

Winner: Most Beautiful Baby Photo Contest – WMEE-FM


  • Enter to Win Ric Flair VIP Meet & Greet Tickets Sweepstakes – The Post and Courier
  • Fire Mountain Gems $500 Shopping Spree Sweepstakes – Kalmbach Publishing
  • Patriots’ Super Bowl Trivia Quiz – WEEI-FM
  • Dash for Cash Sweepstakes – WBQT-FM
  • Garth Brooks Ticket Sweepstakes – KTVQ-TV

Best Advertiser Campaign

Winner: Sun Solar Sweepstakes – KYTV-TV


Best Editorial Campaign

Winner: Florida Teacher Test Guide: Practice Test Quiz – WPTV-TV


  • How Well Do You Remember 2017? Quiz – Atlanta Journal-Constitution
  • What Pair of Chris Hogan’s Crazy Eyes Are You? – WAAF-FM
  • Weekly Football Game Polls – WOWO-AM/FM
  • Michigan Football Conference Hopes Poll – WDIV-TV

Best Native Campaign

Winner: Baptist Health Stroke Safety Quiz – The Florida Times-Union


  • How Well Do You Know Colorado? Quiz – KYOG-FM
  • Harvey Dental Health Quiz Bundle – Seacoast Media Group
  • Newburgh’s Auto Spa Car Care Quiz – Times Herald-Record

Best Internal Sales Dept. Lead-Gen Campaign

Winner: B2B Quiz Bundle – Zimmer Radio Group


  • Fall Fix-Up Sweepstakes – ThriveHive from GateHouse Media
  • Sales Rep Christmas Sweater Contest – Post Register

Best Citywide Ballot

Winner: Best of the Best: Chattanooga – Chattanooga Times-Free Press


  • Vote 4 the Best – WDIV-TV
  • Best of the Four States – Zimmer Radio Group
  • 2017 Charleston’s Choice – The Post and Courier
  • Best of Sierra Vista Tombstone & Best of Bisbee – Herald / Review Media
  • Best of the Teche – The Daily Iberian
  • Best of Texoma – Sherman-Herald Democrat
  • Best of Lewanee – The Daily Telegram

Best Ballot

Winner: Rochester’s Food Truck Face Off – WHAM-TV


  • 845 Athlete of the MonthTimes Herald-Record
  • Guess the Dress – WLEX-TV
  • Tito’s Top Bartender – WRIF-FM
  • 40 Under 40 – Waxahachie Daily Light
  • Historic Columbus Grant Contest – Columbus Ledger-Enquirer
  • Favorite Store at the Valley West Mall – Saga Des Moines
  • Father’s Day SweepSTEAKS – CHUR-FM
  • Jeff & Jenn Show’s Perfect Wedding Pitch – WSTR-FM

Best Sweepstakes

Winner: ABC10 Ellen 15 Days of Giveaways – KXTV-TV


  • Town of Avon 22 Year Celebration – Vail Daily
  • Arkansas Game & Fish Commission – Arkansas Online
  • Chicago’s Merry Own 2017 – WGN-TV
  • Free Movies for a Year – KNDE-FM
  • Innovate Home Sweepstakes – Columbus Dispatch
  • Outlets of Des Moines Sweepstakes – Des Moines Radio Group
  • Fix My Yard – Opelika-Auburn News
  • Something Big is Coming to VPS – Northwest Florida Daily News
  • Merry KISSMas Showcase – CJMX-FM
  • Taste of St. Louis Giveaway – St. Louis Post-Dispatch

Best Photo Contest

Winner: Show Us Your Game Face – The Post and Courier


  • Best Smile Photo Contest Bundle – Record-Journal
  • Backyard Makeover – WPRT-FM
  • Jersey’s Cutest Pet – WJRZ-FM
  • Home Inspirations Contest – Newsday Media Group
  • Honoring Our Heroes – Topeka Capital-Journal
  • Total Mom Moment – KNDE-FM

Best Video Contest

Winner: KAKE Idol 2017 – KAKE-TV


  • What Drink Would You Make for Brad Paisley – KSON-FM
  • Cruze Sing Off – WHAM-TV
  • Show Us Your Mega-Tantrums! – WSTR-FM
  • Big AL-entine’s Contest – KKFN-FM

Best Polls

Winner: Should Pacers fans boo Paul George? – Indianapolis Star


  • Should We Play BTS on Q108? – 5 Star Media Group
  • Punk in Drublic Openers – KQXR-FM
  • Michigan Football Hopes – WDIV-TV
  • Game of the Week – WAGA-TV
  • Best Song of 2017 – WBZZ-FM

Best Emails

Winner: Birthday Club Email – Northwest Florida Daily News


  • Dave and Chuck Email – WBOS-FM
  • Scoot Mayor Follow-up – WWL-FM
  • Living With Amy Newsletter – WLUK-TV
  • Castle Rock Thank You – KYTV-TV
  • Suncadia Invite – KIRO-FM
  • Advert/Music Survey – WROR-FM
  • Weekly Contest Email – KYTV-TV
  • Daily Mashup – WEEI-FM

Best National Sports Contest

Winner: Pro Football Face Off – Northwest Florida Daily News


  • Hoops Challenge – Times Herald-Record
  • Hey Kentucky! Hoops! Bracket Challenge – WLEX-TV
  • Auto Racing Challenge – KFDX-TV
  • Pick ‘Em Football – The Florida Times-Union
  • 2017 Bracket Challenge – KKFN-FM
  • Bracket Buster Challenge – Zimmer Radio Group

Best Quiz

Winner: Mathnasium Quiz Bundle – KPWJ-FM


  • Are You a Utahn? – Deseret News
  • Getting to Know Fletch & Jai in the Morning – 5 Star Radio Group
  • Which FOX59 Morning Personality Are You? – WXIN-TV
  • The 60s Quiz – Daytona Beach News-Journal
  • What 4th of July Food Are You? – H-L Media
  • What Fright Village Frights Are You? – WHAM-TV
  • Smiley Morning Show Zerorez Carpet Cleaning Party – WZPL-FM
  • Music Trivia Quiz Bundle – WSOC-FM


Best Advertiser Program

Winner: Bryan Broadcasting


  • The Post and Courier
  • Daytona Beach News-Journal
  • The Florida Times-Union
  • Pocono Record

Best Email Program

Winner: Federated Media


  • Entercom
  • Cordillera

Best Small Market Program

Winner: Pocono Record


  • The Record-Journal
  • Federated Media Fort Wayne
  • Bryan Broadcasting

Best Mid-Size Market Program

Winner: Daytona Beach News-Journal


  • Zimmer Radio Group
  • The Post and Courier
  • Saga Des Moines Radio Group
  • Times Herald-Record

Best Large Market Program

Winner: WDIV-TV


  • The Florida Times-Union
  • Atlanta Journal-Constitution
  • Beasley Boston

Best Groupwide Strategy

Winner: GateHouse Media

This year brought about our strongest number of finalists and winners yet. This just proves that promotions are more important than ever before and driving bigger and better results for you and your advertisers.

Think you’ve run a great campaign this year?

We’re already collecting nominations for next year’s 10th Annual Awards – Tell us your success story now!

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