Everything You Need to Kickoff 2021 [Resource Roundup]

Check out this collection of all the content you need to plan for 2021

Goodbye, 2020 – we won’t miss you. This past year presented all of us with new challenges we never saw coming. And while many companies still found a lot of success, others saw many of their plans take a hit.

With 2021 right around the corner, it’s time to set yourself up for your biggest year yet. If you’re ready to start planning a killer promotions calendar to deliver maximum revenue and huge database growth, we’ve pulled together all the articles you need to ensure success.

Take Advantage of National Sweepstakes

What better way to ring in 2021 than with our $6,600 National Sweepstakes kicking off in January 2021. But that’s not all. This year Second Street is providing six national sweepstakes – FREE – for all of our customers.

More resources:

National Sweeps Drives BIG Results

Is Your ‘Best Of’ Just Around the Corner?

Get a head start on your Best Of with our Guide to Citywide Ballots. We saw so much success last year – yes – even during COVID! It’s time to up your game in 2021.

More resources:

Best of West Virginia 2020

The Perfect Time for Recurring Revenue

The beginning of the year is the perfect time to start a recurring revenue campaign to ensure consistent income all year long.

More resources:

KVEW-TV's cutest baby of the month

Add More Heat to Your Revenue this Winter

Don’t let the months of January and February chill your revenue goals. For many seasonal advertisers, this is their biggest time of year. Promotions provide an opportunity to drive the results your advertiser’s need most.

More resources:

New Year, New Furniture Sweepstakes

Deliver Big Engagement Results this Winter

The cold weather doesn’t mean you should freeze your database growth plans. Use promotions and email to develop richer conversations with your audience and grow your database.

More resources:

The Pilot Birthday Club

Develop a Powerful Year-Long Strategy

Now is the perfect time to create your promotions strategy for 2021. We’ve pulled together tons of ideas to help you fill your 12-month calendar.

More resources:

Lawrence Journal-World Best Pizza Bracket

I think we can all safely say we’re looking forward to the new year. See how you can set your company up to drive tremendous growth in both revenue and engagement. And be sure to reach out if you want help outlining your 2021 strategy.