Getting Smart with Sponsored Campaigns: A Year of Ideas

by Liz Crider Huff Second Street

January

  • Must Run – Fitness Quiz Bundle
  • Bonus Points – Fitness Giveaway, Big Game Trivia Quiz

Fitness Quiz Sponsored by Sporting Goods Store

 

February

  • Must Run – Best of Weddings Ballot
  • Bonus Points – Dream Wedding Giveaway, Bridal Quiz Bundle

Best of Weddings Ballot

 

March

  • Must Run – College Basketball Bracket
  • Bonus Points – Basketball Ticket Giveaway, Financial & Taxes Quiz Bundle

Basketball Bracket Drives $60K
 

April

  • Must Run – Cutest Kids Photo Contest
  • Bonus Points – Baseball Ticket Sweepstakes, Baseball Quiz Bundle

Cutest Baby Contest Drives Hot Leads
 

May

  • Must Run – Mother’s Day Sweepstakes
  • CBonus Points – Mom & Me Photo Contest, Home Improvement Quiz Bundle

Pick-Great-Sponsors-for-Your-Mothers-Day-Contest-1024x490

 

June

  • Must Run – Father’s Day Giveaway
  • Bonus Points – Father’s Day Quiz Bundle, Rescue My Grill Photo Contest

stlpd grill friend

 

July

  • Must Run – Vacation Getaway Giveaway
  • Bonus Points – Summer Fun Photo Contest, Vacation Quiz Bundle

Summer-Road-Trip-Sweepstakes-Ad-thumbnail

 

August

  • Must Run – Back to School Photo Contest
  • Bonus Points – Football Pick’em, Family Favorites Ballot

KRON-TV's "Back to School Photo Contest"
 

September

  • Must Run – Best of High School Football Ballot
  • Bonus Points – Football Quiz Bundle, Football Ticket Sweepstakes

High School Football Ballot a Huge Success

 

October

  • Must Run – Cutest Pet Photo Contest
  • Bonus Points – Breast Cancer Awareness Quiz Bundle, Halloween Quiz Bundle

Pet-Costume-Halloween

 

November

  • Must Run – Grocery Giveaway
  • Bonus Points – Thanksgiving Quiz Bundle, Recipe Contest

Sweepstakes are Great for Grocery
 

December

  • Must Run – 12 Days of Giveaways Sweepstakes
  • Bonus Points – Scared of Santa Photo Contest, Holiday Quiz Bundle

12DaysGivingSweeps

It doesn’t matter what time of year, you can up your game when it comes to planning and selling sponsored contests. Looking for even more inspiration? Our Ideas Playbook has over 300 contest and interactive content ideas to help you get started.

Get your copy of the 359 Ideas to Engage Your Audience Playbook.