Advertisers to Target for February
This is a great month to target a wide variety of advertisers. Here are three particular advertising categories to reach out to as you start planning your December engagement campaigns.
|Salons & Spas||Jewelry Stores||Florists|
|Nail Salons||Department Stores||Photographers|
|Aromatherapy||Home Improvement & Appliances||Venues & Resorts|
|Waxing & Laser Hair Removal||Furniture Stores||Dress & Tux Shops|
|Make-Up Artists||Clothing Stores||Bakeries|
|Hair Salons||Limo Rental|
|Hair & Make-up Services|
Top Ideas for February
This is a perfect time of year for cutest couple photo contests, not only do they drive pageviews, but they also get tons of shares on social media.
KFMB-TV’s cutest couple photo contest was sponsored by a jeweler and hair salon. It became a major station event as the contest and the entries were talked about on-air and viewers tuned in to hear about the finalists and the winner.
The cutest couple contest by WNAX-FM created a ton of engagement. The contest sponsorship was split amongst five sponsors: a local inn, a fine dining restaurant, a dress shop, a tuxedo shop, a women’s clothing store, and a salon. With nearly 100 entrants and over 21,000 votes, the photo contest created a lot of brand awareness for the sponsors and even helped grow their email database.
With Americans planning on spending nearly $20 billion on Valentine’s Day, sweepstakes with valuable prizes can attract a large audience.
WLUK-TV’s Lots of Love Giveaway was a bit hit with their viewers. Each day of this nine-day contest, they featured a new advertiser live on their show. Nine daily winners received a prize from that day’s featured advertiser. The contest received over 24,600 entries and collected over 6,800 email addresses for the advertisers.
Sponsored by a local liquor store, this sweepstakes from WPSD-TV offered the prize of a wine and cheese basket valued at over $100. The contest received nearly 3,000 entries and added over 1,900 email addresses to the sponsor’s database.
The versatility of quizzes makes them a great fit for just about any topic. Plus, because they’re optimized for mobile, they can get shared on social over and over.
D Magazine out of Dallas, TX created a bridal-themed quiz featuring celebrity brides from Texas as the outcomes. The $2,500 quiz sponsorship was sold to Nine-Eighteen, a local jewelry store, who was excited to be involved. The outcome page included a clickable link to a page on the sponsor’s website featuring jewelry matching the quiz taker’s outcome.
A local ice skating rink was a great sponsor for the St. Louis Post-Dispatch’s Valentine’s Day trivia quiz. Not only did the quiz collect over 400 email addresses for the advertiser, since it was a turnkey quiz, the paper was able to put the campaign together in a snap.
Looking for even more ideas? Download Your Revenue Guide to Winter Promotions and Interactive Content to get all the tips and best practices you need for the months of December, January, and February. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Winter.