3 Ideas to Increase Your February Revenue

by Liz Crider Huff Second Street

Advertisers to Target for February

This is a great month to target a wide variety of advertisers. Here are three particular advertising categories to reach out to as you start planning your December engagement campaigns.

BeautyRetailBridal Services
Salons & SpasJewelry StoresFlorists
Nail SalonsDepartment StoresPhotographers
MassageSpecialty StoresDJs
AromatherapyHome Improvement & AppliancesVenues & Resorts
Waxing & Laser Hair RemovalFurniture StoresDress & Tux Shops
Make-Up ArtistsClothing StoresBakeries
Hair SalonsLimo Rental
Hair & Make-up Services

Top Ideas for February

Photo Contests

This is a perfect time of year for cutest couple photo contests, not only do they drive pageviews, but they also get tons of shares on social media.

KFMB-TV’s cutest couple photo contest was sponsored by a jeweler and hair salon. It became a major station event as the contest and the entries were talked about on-air and viewers tuned in to hear about the finalists and the winner.

KFMB-Cutest-Couple-Photo-Contest
KFMB-Cutest-Couple-Screenshots-combined-1024x288

The cutest couple contest by WNAX-FM created a ton of engagement. The contest sponsorship was split amongst five sponsors: a local inn, a fine dining restaurant, a dress shop, a tuxedo shop, a women’s clothing store, and a salon. With nearly 100 entrants and over 21,000 votes, the photo contest created a lot of brand awareness for the sponsors and even helped grow their email database.

WNAX-Photo-Contest

Sweepstakes

With Americans planning on spending nearly $20 billion on Valentine’s Day, sweepstakes with valuable prizes can attract a large audience.

WLUK-TV’s Lots of Love Giveaway was a bit hit with their viewers. Each day of this nine-day contest, they featured a new advertiser live on their show. Nine daily winners received a prize from that day’s featured advertiser. The contest received over 24,600 entries and collected over 6,800 email addresses for the advertisers.

WLUK-Lots-of-Love-Giveaway

Sponsored by a local liquor store, this sweepstakes from WPSD-TV offered the prize of a wine and cheese basket valued at over $100. The contest received nearly 3,000 entries and added over 1,900 email addresses to the sponsor’s database.

WPSD-Valentines-Day-Sweepstakes-1024x541

Quizzes

The versatility of quizzes makes them a great fit for just about any topic. Plus, because they’re optimized for mobile, they can get shared on social over and over.

D Magazine out of Dallas, TX created a bridal-themed quiz featuring celebrity brides from Texas as the outcomes. The $2,500 quiz sponsorship was sold to Nine-Eighteen, a local jewelry store, who was excited to be involved. The outcome page included a clickable link to a page on the sponsor’s website featuring jewelry matching the quiz taker’s outcome.

Dallas-Mag-Texas-Bride-Quiz-combined-938x1024

A local ice skating rink was a great sponsor for the St. Louis Post-Dispatch’s Valentine’s Day trivia quiz. Not only did the quiz collect over 400 email addresses for the advertiser, since it was a turnkey quiz, the paper was able to put the campaign together in a snap.

STLPD-Valentines-Day-Quiz-762x1024

Looking for even more ideas? Download Your Revenue Guide to Winter Promotions and Interactive Content to get all the tips and best practices you need for the months of December, January, and February. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Winter.

Download Your Winter Revenue Guide