122 Prize Ideas for Every Contest on Your Calendar

by Julie Foley Second Street

Spring Prize Ideas

Basketball
      1. College Tournament Tickets
      2. VIP Courtside Experience
      3. Meet-and-Greet with Players
      4. Team Merchandise
      5. Trip to Tournament Games

Check out this great basketball prize pack from WKYT-TV.
WKYT Created an Awesome Basketball Prize Pack

Mother’s Day
      6. Spa Day
      7. Jewelry
      8. Maid Services
      9. Salon Gift Cards
      10. Makeovers

Wedding Season
      11. Dream Wedding Dress
      12. Spa & Salon Treatments
      13. Honeymoons
      14. Groom & Groomsmen Tuxedos
      15. Floral Arrangements
      16. DJ or Music
      17. Cake & Catering Services

This sweepstakes offered the grand prize of a $9,000 dream wedding and received over 53,000 entries!

$9000 Fairy Tale Wedding

Golf
      18. Tickets to Major Tournaments
      19. Trip to Exclusive Golf Courses
      20. Golf for a Year
      21. Golf Equipment
      22. Golf Lessons

Summer Prize Ideas

Father’s Day
      23. BBQ Grill or Grilling Supplies
      24. Outdoor Getaways
      25. Electronics
      26. Man Cave Makeover

The Post-Register created this Father’s Day quiz including a sweepstakes for a season pass to three local golf courses.

Father's Day Quiz Includes Golf Sweepstakes

Summer Fun
      27. Gas Cards
      28. Getaways
      29. Family Tickets to Local Attractions
      30. Hotel Stays
      31. Movie Tickets

Swimming & Pools
      32. New Pool
      33. Pool Opening Service
      34. Pool Maintenance for a Year
      35. Pool Fence

This giveaway for a new pool fence was a perfect way to incorporate the sponsor’s products and generate qualified leads.

Pick Prizes Featuring Your Sponsor's Products

Travel
      36. Vacation or Trip
      37. Airplane Tickets or Vouchers
      38. Meal Tickets or Vouchers
      39. Rental Car Voucher

Outdoor Home Improvement
      40. New Deck or Deck Remodel
      41. Backyard Landscaping Makeover
      42. Deck & Patio Furniture Set
      43. Gift Card to Home Improvement Retailer
      44. New Roof or Roof Repair Service

This backyard photo contest by the Omaha World-Herald offered a $10,000 yard and landscaping makeover.

Photo Contest Offered $10K Yard Makeover

Indoor Home Improvement
      45. New Kitchen or Bathroom Remodel
      46. High-end Appliances
      47. Whole House New Windows
      48. Whole House New Doors
      49. Gift Card to Appliance Store

Patriotic
      50. Tickets to Patriotic Holiday Events
      51. BBQ Grill and Backyard Party Supplies

Fall Prize Ideas

Football
      52. Tailgate Supply Pack
      53. Mancave Makeover
      54. Tickets to Football’s Big Game
      55. Trip and Tickets to College Bowl Games
      56. Fan Merchandise Makeover

Inside Columbia Magazine created this sweepstakes offering an Ultimate Tailgate Package – a cooler full of beef and beer – valued at over $500.

Ultimate Football Tailgating Prize Pack

School Events
      57. Gift Card to Children’s Clothing Store
      58. College Fund or Cash
      59. Electronics

Halloween
      60. Costume Shop Gift Card
      61. Tickets to Haunted Houses
      62. Family Tickets to Fall Events

WTVR offered four tickets to their sponsor’s haunted house as well as a $200 gift card.

Haunted House Tickets and a Gift Card

Thanksgiving
      63. Grocery Gift Card
      64. Catered Thanksgiving Meal

Winter Prize Ideas

Christmas
      65. Shopping Spree
      66. Retail Gift Cards
      67. Jewelry
      68. Electronics
      69. Tickets to Holiday Events

Health & Fitness
      70. Gym Membership for a Year
      71. Home Gym Makeover
      72. Electronic Fitness Equipment
      73. Sports Retail Gift Cards
      74. Personal Training Sessions

KY3 incorporated a sweepstakes into their fitness quiz sponsored by a local sports retailer. The prize was a $300 gift card to the store.

Quiz Includes Sweeps for $300 Gift Card

Valentine’s Day
      75. Couples Vacation
      76. Spa Day for Two
      77. Jewelry
      78. Restaurant Gift Cards

Auto Racing
      79. Tickets to Major Races
      80. VIP On-Track Experience
      81. Fan Merchandise Makeover
      82. Gift Card to Fan Shop

Year-Round Prize Ideas

Automotive
      83. Win a Car
      84. Lease for a Year
      85. Car Service for a Year
      86. Tickets to Auto Show
      87. Gas Card

Entercom Seattle’s pro football pick’em prizes featured their automotive sponsor’s products.

Pick Prizes Highlighting Your Advertisers

Local Events
      88. Ticket Packages to Event
      89. Meal Vouchers or Tickets
      90. VIP Experience to Event

Pets
      91. Pet Food for a Year
      92. Grooming for a Year
      93. Doggie Day Care Gift Cards
      94. Pet Store Gift Card

Fan Spirit
      95. Tickets to Big Games
      96. Exclusive Tickets to Movie Releases
      97. VIP Fan Experiences
      98. Total Fan Merchandise Makeover

The St. Louis Post-Dispatch worked with the Mizzou Athletic Program, their sponsor, to create this awesome prize pack for their biggest fan photo contest.

VIP Experience for Biggest Fan Photo Contest

Creative & Talent
      99. Tickets to Local Art & Music Shows
      100. High-End Band Equipment
      101. Art Show Spending Vouchers

Music, Movies, & TV
      102. Movie Premier Experience
      103. Backstage Passes
      104. Prize Pack with Exclusive Merchandise
      105. Multi-Pack Tickets

Beauty
      106. Beauty Store Gift Cards
      107. Salons and Spa Services

The Bangor Daily News created this sweepstakes for their sponsor, a local salon and spa, offering a $300 spa day. They even used survey questions to make the promotion more valuable to their sponsor.

Salon & Spa Sweeps Offers $300 Spa DAy

Restaurants & Bars
      108. Restaurant Gift Cards
      109. Eat for a Year
      110. Grocery Gift Cards
      111. Catered Party
      112. Exclusive Tasting Event
      113. Tours of Breweries or Distilleries
      114. Tickets to Beer Festivals

Parenting
      115. Newborn Survival Pack
      116. Baby Proofing Services
      117. Children’s Retail Gift Card
      118. Toy Shopping Spree

Nature & Weather
      119. Vacations to National Parks
      120. High-End Cameras and Equipment
      121. Storm Shelters
      122. Snow Blowers

Right before spring storm season, KY3-TV ran a sweepstakes giving away a storm shelter valued at nearly $5,000.

$5,000 Storm Shelter Giveaway

Don’t wait to build out your engagement campaign calendar. With all these prize ideas, you’ll have all the tools you need to make your next contest a success. If you plan on working with an advertiser, download the Seller’s Guide to find survey questions, promotion ideas, and more for over 30 top advertising categories.

DOWNLOAD the Seller's Guide