Advertisers to Target for January
From gyms to healthcare, you can find tons of advertisers looking to be a part of your January engagement campaigns. Here are two important advertising categories to reach out to as you start planning your January engagement campaigns.
| Gyms & Fitness Retail | Healthcare |
|---|---|
| Exercise Programs | Clinics |
| Studios (Yoga, Spin, CrossFit, etc.) | Urgent Care Facilities |
| Local Chains & Franchises | Dentists & Orthodontics |
| Athletic Apparel Stores | Hospitals |
| Sporting Goods Stores | Hearing Centers |
| Niche Gyms | Lasik |
| Outdoor Boot Camps | Cosmetic Surgeons |
| Custom Training Programs | Weight-Loss Programs |
Top Ideas for January
Photo Contests
If you have an advertiser looking for brand awareness, a photo contest can be the perfect opportunity for them as they drive tons of pageviews and users come back time and time again to place votes.
Peoria Journal Star‘s Cutest Baby Photo Contest was sponsored by a local OB/GYN. With Visa gift cards as prizes for the top three winners, the contest drove 150 photo entries and more than 2,400 votes. And, to top it off, the sponsor utilized lead-generation questions to find 46 prospective patients!
Quizzes
Quizzes are optimized for sharing on social media and can draw tons of engagement.
Capitalizing on the excitement of the new year, Crunch Fitness, a local gym, sponsored this ‘New Year, New You! Fit Quiz’ with WCIV-TV out of Charleston, South Carolina. The sponsor included a prize of a year-long membership to one lucky user. The quiz collected over 220 entries and more than 130 opt-ins for the sponsor!
Polls
Polls are a great way to drive engagement and this Big Game poll from The Pilot was a hit! They secured a local grocery store to sponsor the promotion, and the sponsor provided a prize of a $50 Tailgate Gift Card for one lucky poll respondent.
Sweepstakes
Getting in shape isn’t cheap, so sweepstakes for exercise equipment and gym memberships are a big hit this time of year.
The Akron Beacon Journal partnered with a local YMCA for this Healthy Living sweepstakes. They gave away a 6-month family membership which brought in over 2,500 entries! And, to top it off, the sponsor gained more than 750 opt-ins for the email list.
Ballots
Run a fitness or health related ballot or kick off the new year with your annual Best-Of campaign! WDIV-TV’s Vote 4 the Best campaign drew over 375,000 votes and 26,000 opt-ins for the station. In addition to that list growth, the campaign earns the station $250,000 annually!
Looking for even more ideas? Download Your Revenue Guide to Winter Promotions and Interactive Content to get all the tips and best practices you need for the months of December, January, and February. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Winter.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.