Why a 3-in-1 Basketball Bracket Brings New Sponsorship Opportunities

by Julie Foley Second Street

What is a 3-in-1 bracket?

In a 3-in-1 bracket, users register just once before the start of the tournament and are then eligible for 3 unique games.


At the time of registration, the user will go through and fill out their complete bracket – starting with the first 64 teams all the way down to the tournament champion. Inevitably, after only the first round or two of games, users have “busted” their bracket, and their dreams of picking a champion are dashed. However, with the 3-in-1, the bracket lives on.


Once the tournament field has been narrowed down to just 16 teams, users get an email announcing they have the option to fill out a brand new 16-team bracket and another chance to win. This email is the best chance to get players to keep coming back and engaging with your site and your advertisers. This second game gives users a clean slate and another chance for basketball bracket victory.


But, why is a 3-in-1 bracket better?

You’ve seen the excitement people have as they fill out their brackets before the first round of games. With a 3-in-1 bracket, that excitement can last throughout the entire tournament.

When a person’s bracket has been destroyed by game upsets, they often lose interest in following tournament. But by allowing users to come back and fill out a new bracket two additional times, you’ll keep those people interested for much longer. Plus, these repeat visitors will drive site traffic throughout the tournament.

Additionally, a 3-in-1 basketball bracket allows users to join your game even after the full tournament has started allowing them to participate in the second or third round. This means you can promote your bracket all the way up to the final championship games – a great tool to leverage with potential advertisers.


Okay, how do I get started?

Now that you’re ready to start your 3-in-1 bracket, it’s important to take advantage of the huge opportunities for promotion. While an upfront bracket has a very limited window to get people to register, you need to leverage promotion throughout the entire bracket.

Designating your sponsors, on-air talent, sports writers, or local celebrities as VIP pickers is an ideal way to drive engagement with your users. Players will like the opportunity to see their picks and see how they compare. This is a perfect opportunity to tie your bracket into your daily programming, Plus, it’s fun for your audience and fun for your team to talk about.


Encourage your users to run their group and office basketball pools through your 3-in-1 bracket. This is a guaranteed way to boost your numbers in a short amount of time. It’s important to promote this early so users can register their private group.


The last key to 3-in-1 bracket success is to have great local prizes. The more valuable the prize, the higher participation you’ll see. Electronics, couches, cash, or an entertainment package of new televisions or gaming systems make excellent prize packages.

Get your copy of Your Guide to Basketball Promotions.