Advertisers to Target for February
This is a great month to target a wide variety of advertisers. Here are three particular advertising categories to reach out to as you start planning your December engagement campaigns.
| Beauty | Retail | Bridal Services |
|---|---|---|
| Salons & Spas | Jewelry Stores | Florists |
| Nail Salons | Department Stores | Photographers |
| Massage | Specialty Stores | DJs |
| Aromatherapy | Home Improvement & Appliances | Venues & Resorts |
| Waxing & Laser Hair Removal | Furniture Stores | Dress & Tux Shops |
| Make-Up Artists | Clothing Stores | Bakeries |
| Hair Salons | Limo Rental | |
| Hair & Make-up Services |
Top Ideas for February
Photo Contests
This is a perfect time of year for cutest couple photo contests, not only do they drive page views, but they also get tons of shares on social media.
WGN-TV partnered with two travel advertisers for this Valentine’s Day themed couple’s photo contest. They asked their viewers to submit their cutest couple photo for a chance to win a romantic trip for two to Cancun, Mexico. Users jumped at the chance to escape the Chicago cold – over 3,000 photos were submitted! The station gained 2,400 opt-ins for their general email list and 2,500 for their birthday club.
Sweepstakes
With Americans planning on spending nearly $20 billion on Valentine’s Day, sweepstakes with valuable prizes can attract a large audience.
The Holland Sentinel out of Holland, Michigan ran this Valentine’s sweepstakes with five local retailers, including a Hallmark, a furniture store, and a floral shop. The campaign gained more than 1,000 entries and 550 opt-ins for the paper. And the advertisers were able to grow their email database and utilize lead-generation questions to identify hot leads!
Quizzes
Promotions centered around holidays drive engagement and there are tons of advertisers looking for that exposure. Black Press Media ran this quiz ‘What To Do For Valentine’s Day?’ quiz and secured a local grocery store as the sponsor. They gave away a $100 gift card to one random quiz taker which helped the promotion collect over 4,000 entries. The sponsor grew their email database with over 1,500 opt-ins!
Looking for even more ideas? Download Your Revenue Guide to Winter Promotions and Interactive Content to get all the tips and best practices you need for the months of December, January, and February. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Winter.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.