Prep Football Fans’ Choice Awards Ballot
When Providence Medical Institute opened their brand new facility, they were looking for a way to stand out amongst their competition and solidify themselves with the high school athlete community.
The Signal worked with the sponsor to develop a high school football ballot to achieve their goals. The ballot culminated with an event honoring the winners held at the medical institute. The event had great attendance from the winners, their parents, the local football community, and the facility staff. This became a phenomenal opportunity for Providence Medical Institute to interact with the local community families and begin new relationships with future patients.
Hear Clearly Sweepstakes
WPSD-TV worked with a local audiology center who was anxious to find people interested in purchasing hearing aids. The center wanted to host an event to educate potential customers, and WPSD helped them cultivate a list of qualified users to invite.
The station created the “Hear Clearly” Giveaway which offered the prize of a pair of high-end hearing aids. This specific prize ensured people entering the contest would also be interested in the company’s products. In addition, WPSD included survey questions asking about the user’s interest in hearing aids and if they would be interested in attending an event to learn more – 96 answered yes to attending the event. With the high price point of a hearing aid, these were very valuable leads.
#OdinMugShot Photo Sweepstakes
A local brewery, Odin Brewing Company, had just rebranded and repackaged their drinks. They were looking for a way to spread awareness about the new creative designs, and KNDD-FM thought they could help.
KNDD worked with Odin Brewing Company to create a photo sweepstakes featuring their new can design. To kickoff the contest, the station hosted a viewing party for a big Sunday night football game. At the event, users could snap photos to post to the contest. The event also ran a dinner offer that came with an exclusive mug featuring the new design. The advertiser was thrilled with the results.
Lake Lanier Islands Dream Wedding
Lake Lanier Islands Resort was looking to double the number of weddings booked from their previous year and teamed up with WSB-FM to help them achieve their goal with the Dream Wedding Contest.
The contest had multiple stages of voting and narrowed the field down to three lucky couples who were interviewed on the station’s morning show. While the winning couple received its dream wedding, the top fifty couples were invited to an event at Lake Laniers Island Resorts that showcased their wedding packages. At least ten weddings were booked as a direct result of the event.
Best of Prep’s Best Mascot Contest
The Best of Preps contest is a premier event hosted by the Daytona Beach News-Journal. Local business, Brown and Brown Insurance, was looking for increased branding and exposure within the community and hoped that being the exclusive sponsors would help them achieve those goals.
Brown and Brown’s branding was featured on all promotional materials for the contest including the contest page and print ads. They also had a table set up at the event to draw in new clients and customers and were frequently announced during the event itself. With event was a huge success and even brought in football superstar Tim Tebow to speak to attendees and those watching at home through a live video stream.
Events present a unique opportunity for you and your advertisers to get involved with the community. Make sure you’re leveraging events to achieve goals and drive results that will bring your advertisers back time and time again.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.