Don’t stop at a single tournament bracket – run all sorts of college basketball promotions
College basketball fans are incredibly passionate about their sport and their teams, which means that the opportunity around college basketball promotions is immense.
There are a number of different promotions that you can run during the college basketball tournament. Here’s an overview of some of the options, with a few ideas along the way:
Tournament Bracket
In a traditional tournament bracket, players pick which team they think will win each game of each round prior to the start of the first round.
Ballot
Ballots are a great way to engage your audience. A basketball ballot could include categories like Best Coach, Best Team, Best Cinderella Story, Best Buzzer-Beater, Best Mascot, Best Student Section, and so on. Check out this high school football ballot from The Signal to see how successful this type of promotion can be.
Quizzes
Quizzes are quick and fun promotions that can help you gain insight into your audience, collect data, and drive sponsorship revenue. Think about themes like “Which Player Are You?” or “Which Mascot Are You?”
Voting Brackets
Capitalize on bracket fever with voting brackets. If you want to engage a wider demographic, check out our list of bracket ideas that have nothing to do with basketball.
Sweepstakes
A simple enter-to-win sweepstakes is a great way to promote your tournament bracket and build your email database before the tournament.
Photo Contests
Leading up to your tournament bracket, run a Biggest Fan photo contest to generate buzz and get people excited.
