Secure Huge Success with 2024 National Sweepstakes

The four National Sweepstakes, with big money prizes provided by Second Street, will engage and grow your audience while generating revenue for you and your sponsors. The National Sweepstakes are open to all Second Street partners who license Contests and are based in the United States – and now in CANADA! (excluding Quebec) – so take advantage of this opportunity!

Why National Sweepstakes are a No-Brainer

They’re Included in Your Contesting License

The National Sweepstakes are included in your Second Street contest license and open to all U.S. and Canadian (excluding Quebec) partners! They are placed in your partner tool each quarter about a month prior to the start date. All National prizes are provided by Second Street, so you don’t have to foot the bill for a great prize (although we highly suggest offering local prizes!). 

They Generate Major Revenue

We’ve seen great success with a variety of advertisers, but here are the categories we suggest you target to the highest return:

• Automotive​
• Banks, Credit Unions​
• Retirement/Wealth​
• Home Services​
• Grocery​
• Insurance
• Healthcare​
• Real Estate​
• Mortgage Lenders​
• Furniture Retailers​
• Indoor/Outdoor Home Improvement

There are also 3 sponsorship models that you can utilize to sell the National Sweepstakes:

• Annual Bundle – One Sponsor
• One Sponsor for Each Sweepstakes
• Multiple Sponsors for Each Sweepstakes

And we provide you with our National Sweepstakes kit that comes with example sales packages, the pitch, and more to help you overcome any objections!

They Drive First Party Data and Database Growth

The National Sweepstakes come ready with a great value proposition – the opportunity to win a huge prize. Use that proposition and incentivization to your advantage! Make sure you always include an (unchecked) opt-in – or multiple opt-ins – on your registration form to drive your list growth.

Also include questions on your registration asking for information you need to grow. Do you want to know more about how they interact with your organization? Do you want to learn more about their preferences? Bolster your First Party Data by asking these questions as your audience is filling out the sweepstakes registration!

They Spur Audience Engagement

The national prizes offered within the National Sweepstakes will already spur participation, but if you also add the opportunity to win local prizes, you’ll be sure to drive even higher participation and engagement! Remember, relevance to your (or your sponsor’s) target audience + value of the prize equals participation!

Check out the slides!