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Monthly Travel Sweeps Leads to $400K in 4 Years

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167 Prize Ideas for Every Audience You Want to Reach

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$115,000+ from High School Sports Ballot

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Teacher Contest Drives Recurring Revenue + 63% Opt-In

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Teacher Contest Impacts Community, Drives $17K Annual Revenue

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4 Steps to Turn Fall into a Revenue Powerhouse

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Best Sponsored Campaigns of 2018

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96 Ideas for June 2019 Holidays

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Recurring Revenue from Multi-Month Campaigns

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It’s Time to Heat Up Your Summer Revenue

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Magazine’s First Ballot Leads to $152K

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How to Elevate Your Basketball Promotions

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Top Dog Contest a Perfect Tie-in to March Basketball

by Mark Zimmer Zimmer Radio, Inc.

Why a 3-in-1 Basketball Bracket Brings New Sponsorship Opportunities

by Julie Foley Second Street

Basketball Bracket Drives $60K Slam Dunk for Station

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It’s Raining Spring Revenue: 3 Steps to Success

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30in30: Top Ideas to Engage Your Audience

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3 Steps to Winter Revenue Success

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Holiday Sweeps Brings in $24K & Hundreds of Leads

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$50K Revenue & 1,400+ Opt-ins from Home Fix Up Sweeps

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Football Sweeps Drives 50+ Leads for Nissan Dealers

by Alyxandra Sherwood Sinclair Broadcast Group

6 Spooky Quizzes to Engage Your Audience

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98 Ideas for August 2019 Holidays

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31 Success Stories from the Second Street Summit

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72 Ideas for July 2019 Holidays

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How You Can Create a $500K+ Ballot Strategy

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WDIV-TV Creates $1MM Ballot Program

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‘Best of’ Ballot a $630K Win for Paper

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Idol Video Contest Drives $22K for Station

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64 Ideas for May Holidays

by Liz Huff Second Street

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by Liz Huff Second Street

38 Ideas for March Holidays

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34 Ideas for February Holidays

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Fall In Love With These 4 Valentine’s Day Promotions

by Liz Huff Second Street

3 Ideas to Increase Your February Revenue

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4 Lead-Gen Solutions for the Healthcare Industry

by Julie Foley Second Street

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by Liz Huff Second Street

3 Ideas to Target Grocery Stores

by Julie Foley Second Street

4 Ideas to Pitch to Real Estate Businesses

by Julie Foley Second Street

8 Football Campaigns You Can Run Throughout The Season

by Julie Foley Second Street

3 Ways to Target Local Home Flooring Businesses

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4 Engaging Ideas to Sell to Local Attractions In Your Area

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Secure New Business with Hotel & Lodging Advertisers

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4 Ways to Turn Bridal Shops into Advertisers

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4 Ideas to Pose to Wedding Photographers

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7 Reasons Radio Should Be Running Ballots

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Florida Times-Union Scores $50K with Pro Football Pick’em, Quizzes

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Second Street Summit Recap: Sales Breakout Sessions

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3 Ideas to Increase Your August Revenue

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3 Ideas to Increase Your June Revenue

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Driveway Makeover Contest Lands $250K for Sponsor

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4 Father’s Day Ideas (& Why They’ll Work for You)

by Julie Foley Second Street

How Three-Phase Ballots Maximize Revenue and Engagement

by Julie Foley Second Street

4 Star-Spangled Ideas for 4th of July

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First-Time Ballot Leads to Massive $250K for Paper

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How the Summit Inspired WKDZ-FM to Set a $250K Revenue Goal

by Beth Mann WKDZ-FM

3 Ideas to Increase Your July Revenue

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4 Mother’s Day Ideas to Please Your Advertisers (& Your Mom!)

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122 Prize Ideas for Every Contest on Your Calendar

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Fore! Ways to Capitalize on Golf Excitement

by Liz Huff Second Street

5 Unique Ballot Ideas Perfect for TV

by Liz Huff Second Street

5 Ballot Ideas Designed Just for Radio

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5 Essential Ballots for Newspapers + Magazines

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9 Ballots for Any Market + Any Season

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3 Ideas to Increase Your May Revenue

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4 Ideas to Increase Your March Revenue

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16 Must-Read Articles of 2016

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How to Package and Price Promotions

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Start the New Year With A Health & Fitness Quiz Bundle

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3 Ideas for Partnering with Casinos in Your Market

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3 Ideas to Pitch to Local Car Washes

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5 Perfect Ideas for Local Auto Dealerships

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KKFN-FM Basketball Bracket Scores $40K, Drives 150+ Leads

by JJ Pellini Bonneville Denver

Fantastic Photo Contest Ideas for the Whole Year

by Julie Foley Second Street

Multi-Promotion Football Campaign Drives $126K for Paper

by Kate Bare The News Tribune

8 Points to Sell an Advertiser on Your Pro Football Contest

by Doug Villhard Second Street

6 Halloween Quizzes Drive Results for Advertisers

by Liz Huff Second Street

7 Tips to Optimize Your Contest Thank-You Pages

by Liz Huff Second Street

Snowfall Contest Generates $7,500 for TV Station

by Liz Huff Second Street

3 Ideas to Increase Your January Revenue

by Liz Huff Second Street

3 Ideas to Increase Your December Revenue

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11 High School Campaigns Scored with Their Community (+ Drove Revenue!)

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How to Help Your Merchants Campaign When They’re on Your Ballot

by Julie Foley Second Street

Halloween Photo Contest Generates 400+ Opt-Ins for Sponsor

by Tammy Burdick The Roanoke Times

3 Ideas to Increase Your November Revenue

by Liz Huff Second Street

4 Reasons to Run a Sweepstakes in Your Quizzes

by Liz Huff Second Street

How to Leverage Holiday Quiz Bundles to Generate Revenue

by Liz Huff Second Street

11 Advertisers to Target for Father’s Day

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Basketball Bracket Campaign Brings in $15K for WPSD-TV

by Karie Thornton Bristol Broadcasting

12 Articles to Read to Make Your Football Strategy a Success

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3 Ways to Use Quizzes This Football Season

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3 Ideas to Increase Your October Revenue

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4 Ideas to Increase Your September Revenue

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12 Advertisers to Target for Halloween Engagement Campaigns

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30 Advertisers to Target for Auto Racing Promotions

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KAKE-TV Secured 6 Sponsorships for Valentine’s Quiz

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Why Running a Ballot Online Won’t Take Away from Your Print Revenue

by Julie Foley Second Street

A Guide to Measuring the Success of Your Sweepstakes

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3 Common Objections to Facebook Advertiser Contests & How to Overcome Them

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Why the Reach Problem Shouldn’t Prevent You From Selling Facebook Contests

by Julie Foley Second Street

How Targeted Ballots Can Help You Reach New Advertisers & Audiences

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How to Package & Price Your Hockey Engagement Campagins

by Liz Huff Second Street

Holiday Sweepstakes Generates $6K for North Platte Telegraph

by Lesli Torres North Platte Telegraph

Overcoming Objections for Basketball Campaigns

by Julie Foley Second Street

33 Advertisers to Target for Basketball Promotions

by Julie Foley Second Street

29 Advertisers to Target for Hockey Engagement Campaigns

by Julie Foley Second Street

13 Custom Brackets that Work in Any Market

by Julie Foley Second Street

How Quiz Bundles Will Enhance Your College Basketball Campaign

by Liz Huff Second Street

Reign In Triple Crown Dollars with Quiz Bundles

by Liz Huff Second Street

8 Campaigns That Drove Results for Advertisers

by Julie Foley Second Street

How to Package & Price Ballot Sponsorships

by Julie Foley Second Street

16 Advertisers to Target for Entertainment Contests

by Julie Foley Second Street

Follow the 3-2-1 Rule to Maximize Your Success

by Liz Huff Second Street

Quiz Bundle Helps Hospital Earn 2nd Place in Breast Cancer Awareness Campaign

by Karie Thornton Bristol Broadcasting

3 Appetizing Thanksgiving Promotions

by Julie Foley Second Street

Overcoming Advertiser Objections When Selling Football Promotions

by Julie Foley Second Street

Ideas for the Ultimate Wedding Ballot

by Julie Foley Second Street

6 Tips for a Wedding Big Giveaway

by Julie Foley Second Street

8 Hidden Costs of Using Survey Tools to Run Ballots

by Julie Foley Second Street

Sweepstakes Drives $75K for Paper + 35K Emails for Advertiser

by Jamie Kinnaird BH Media Group

7 Advantages of On-Demand Sales Training

by Julie Foley Second Street

Why You Need to Run a Holiday Quiz (+ 3 Quiz Ideas)

by Liz Huff Second Street

A Step-by-Step Guide to Selling Quizzes

by Liz Huff Second Street

Facebook Contest Leads Hotel to Spend New Money with KY3-TV

by Kent Oglesby KY3-TV

Fort Campbell Families Cover Contest Generates $1,400

by Mary Beth Carlock Fort Campbell Courier

How to Package & Price Quizzes

by Liz Huff Second Street

2 Quiz Models to Increase Your Revenue

by Liz Huff Second Street

Pro Football Pick’em Scores $125K for the State Journal-Register

by Marty Carry Arizona Daily Star

Why Football Promotions Are A No-Brainer For TV

by Liz Huff Second Street

5 Football Quiz Ideas For Fall

by Liz Huff Second Street

Start Your Engines on Your Auto Racing Promotions

by Julie Foley Second Street

Quiz Bundles to Fuel Your Auto Racing Promotions

by Liz Huff Second Street

KKFN’s 4-Steps to Scoring Pro Football 10,000+ Users Year After Year

by JJ Pellini Bonneville Denver

35 Advertisers to Target for Wedding Engagement Campaigns

by Julie Foley Second Street

How Engagement Campaigns Fit in with Solutions-Based Selling

by Julie Foley Second Street

How to Integrate Online Promotions with Solution-Based Sales

by Julie Foley Second Street

How to Package & Price Your Football Campaigns

by Julie Foley Second Street

Small-Market Paper Drives $6,000 with Biggest Fan Photo Contest

by Julie Foley Second Street

The Power of TV: How to Leverage Your Unique Assets for Promotions

by Liz Huff Second Street

Want More Revenue? Hire a Promotions Manager

by Julie Foley Second Street

Why Every Team Needs Promotions Sales Training

by Julie Foley Second Street

The Power of Radio: How to Leverage Your Unique Assets for Engagement Campaigns

by Liz Huff Second Street

You Need Sales Training – Here’s Why

by Julie Foley Second Street

How to Conduct a Needs Assessment With Your Advertiser

by Julie Foley Second Street

The Power of Magazines: Leverage Your Unique Assets for Promotions

by Julie Foley Second Street

You Hired a Promotions Manager. Now What?

by Julie Foley Second Street

Facebook Sweepstakes Collects 40 Leads for Lawn Care Company

by Michele Mitchell Neuhoff Media

Pepsi Selfie Contest Brings in $10K for WCKX-FM

by Tim Hall Interactive One

Why Promotions Are Critical for Monetizing Mobile

by Matt Coen Second Street

Why Promotions & Interactive Content Are Essential for Your Digital Strategy

by Julie Foley Second Street

4 Steps to Maximizing Your Sponsorship Revenue with Promotions & Interactive Content

by Julie Foley Second Street

Why You Should Treat Promotions as a Standalone Business

by Liz Huff Second Street

Newspaper Group Secures Nearly $100K with Bundled Advertiser Sweepstakes Program

by Julie Foley Second Street

How to Align Promotions with Existing Initiatives to Drive Additional Revenue

by Liz Huff Second Street

3 A+ Promotion Ideas For Back To School

by Julie Foley Second Street

WERQ Selfie Contest Engages Audience & Drives $10K

by Julie Foley Second Street

Home Improvement Sweeps Generates $20K for Kansas City Star

by Liz Huff Second Street

High School Football Ballot Drives $5K for The Signal

by Alesia Humphries The Signal

KFMB-TV Leverages On-Air Talent to Drive Pro Football Contest Engagement

by Mitch Gruber Midwest Television

WPSD-TV Leveraged A Quiz To Provide Advertiser With Sales Leads

by Karie Thornton Bristol Broadcasting

The Roanoke Times Sold Football Sponsorships in 48 Hours, Re-Engages Advertisers

by Tammy Burdick The Roanoke Times

“Who’s Your TV Mom?” Quiz Generates $25K in Revenue for Paper

by Jay Schultz Atlanta Journal-Constitution

7 Powerful Promotions that Achieved Results for Advertisers

by Liz Huff Second Street

Why You Need to Conduct a Needs Assessment with All Your Advertisers

by Julie Foley Second Street

Quiz Helps Secure Event Sponsorship, Collects Qualified Leads for Auto Dealer

by Bruce Dennis Greeley Tribune

First-Time High School Football Ballot Scores 11K Votes and $5K

by Julie Norman The Daily Sentinel

Small-Market Reader’s Choice Revenue Surges with 100% Growth YOY

by Vince Johnson The Sumter Item

Sweeps for New Coffee Bar Receives 700+ Entries

by Paulina Porter-Tapia San Diego CityBeat

Grocery Sweeps Generates 5K Leads for Advertiser, $10K in Revenue

by Julie Ardelan WXMI-TV

3 Ways TV Can Avoid Losing Financial Dollars During Elections

by Liz Huff Second Street

Annual Garage Makeover Contest Drives $47K

by Steve Urias CIFM-FM

Hearing Aid Sweeps Delivers 164 Qualified Leads to Audiology Center

by Liz Huff Second Street

36 Advertisers to Target for Football Promotions

by Julie Foley Second Street

9 Tips for Awesome Photo Contests

by Julie Foley Second Street

25 Advertisers to Target for Pet-Themed Engagement Campaigns

by Liz Huff Second Street

Quiz Bundles: Your Answer to Monetizing Quiz Excitement

by Liz Huff Second Street

5 Tips for Running a Successful Codeword Contest

by Matt Hummert Second Street

Small-Market Radio Stations Drive $5K with Bathroom Makeover Contest

by Julie Foley Second Street

Magazine’s Ballot Highlights Local Non-Profits & Generates $60K

by Kearsten Walden Coastal Virginia Magazine

Football Player of the Week Campaign Scores 350K Votes

by Claire Bitner Capitol Radio Group

Packaging, Pricing, and Process

by Julie Foley Second Street

Sales Motivation and Perseverance

by Liz Huff Second Street

Achieving Your Ambitious Revenue and Database Goals

by Liz Huff Second Street

Sweeps Earns 15-Fold ROI for Yoga Festival

by David Wittlinger Steamboat Digital

Photo Sweepstakes Secures $22K in New Revenue from Brewery

by Brian Thorpe Entercom Seattle

3 Survey Questions to Qualify Leads for Any Advertiser

by Liz Huff Second Street

5 Ways TV Can Avoid Losing Healthcare Dollars During Elections

by Liz Huff Second Street

4 Reasons to Pitch Baseball Quizzes

by Liz Huff Second Street

Travel Agency Books $30K from Magical Vacation Sweeps

by Andrea McFarland Zimmer Radio and Marketing Group

Tee-Off Your Golf Season with Quizzes

by Liz Huff Second Street

Advertiser Promotions: What They Are & Why You Should Care

by Liz Huff Second Street

Go for Gold: 4 Ideas for the Summer Games

by Liz Huff Second Street

Prom Contest Brings $3,000 to Small-Market Paper

by John Layton The Westerly Sun

Imported from Detroit Video Contest Drives $50K for WGPR-FM

by Tim Hall Interactive One

Best of Charleston Ballot Generates $170K

by Blair Barna Charleston City Paper

15 Advertisers to Target for Mother’s Day Promotions and Interactive Content

by Julie Foley Second Street

Facebook Advertiser Sweepstakes Generates $13K for Station

by Megan Black Second Street

Overcoming Advertiser Objections to Ballot Sponsorships

by Julie Foley Second Street

Paper Drives $15K with Battle of the Bands Contest

by Julie Foley Second Street

How the Summit Led to an $80K Increase Over 4 Months

by Andrea McFarland Zimmer Radio and Marketing Group

Man Cave Giveaway Brings In $100K for FOX 50

by Julie Foley Second Street

Dream Wedding Contest Drives $30K for WSB-FM

by Julie Foley Second Street

How WEEI-FM Drove $50K with Pro Football Contest

by Julie Foley Second Street

Paper Brings in $70K with Holiday Ballot

by Tammy Burdick The Roanoke Times

Bridal Contest Generates $3K in Digital Revenue – Plus $10K from the Resulting Special Section

by Glen Jardine Caledonian-Record Publishing Company

Best of San Diego Ballot Captures $250K for Union Tribune

by Brian Murphy San Diego Union Tribune

WPSD-TV Saw 10-Fold ROI 60 Days After Summit

by Sara Droke WPSD-TV

Holiday Wishes Sweepstakes Generates $9K in Revenue

by Julie Foley Second Street

Golf Contest Drives Over $100K for Madison.com

by Julie Foley Second Street

5 Keys To Elevate Your Basketball Promotions

by Julie Foley Second Street

Star Search Video Contest Drives $12K & 3,500 Opt-Ins

by Julie Foley Second Street

WCKX-FM Brings in $12K with Freestyle Video Contest

by Megan Black Second Street

Video Contest + Ad Buy Brings in $11K for WCKX-FM

by Megan Black Second Street

5 Ways To Score With High School & College Football Promotions

by Julie Foley Second Street

How to Sell Promotions

by Nick Ehrhard Second Street

The Pantagraph Drives $18K with Revitalized Readers’ Choice Ballot

by Michelle Wojcik The Pantagraph

Best of Denton Drives Customers for Merchants, $50K for Newspaper

by Amanda Crocker Denton Record-Chronicle

5 Tips for Driving Revenue & Engagement with Quizzes

by Liz Huff Second Street