3 Smart Promotion Ideas to Attract Education Advertisers

by Liz Huff Second Street

Sweepstakes

St. Louis Magazine sold this sweepstakes to a local daycare and child education center for $4,000. With a prize of six-months tuition, the sweepstakes attracted parents looking for a new daycare for their kiddos. They included an opt-in and two lead-generation questions which led to 62% opt-in rate and 30+ leads for the advertiser! Check out the full story here.

Sweepstakes-Kiddie-Academy-St Louis-Magazine

Photo/Video Contests

WTVA-TV ran this annual scholarship video contest sponsored in part by a local community college. They asked local college freshmen to submit a short video answering “Which person in your life has inspired you to make a difference in your community? What kind of legacy have they inspired you to leave?”. A panel of Administrator staff and sponsor representatives determine a winner who receives a $1,000 scholarship! A great goodwill campaign for both the station and advertiser.

Video-contest-from-WTVA-TV-scholarship

Quizzes

Quizzes are perfect promotions for education-focused advertisers. KPWJ-FM ran a quiz-bundle campaign with a local math learning center. They utilized a ready-made turnkey to craft each ‘Are Your Smarter Than…’ quiz and collected over 160 opt-ins and 25 leads for the advertiser. And, to top it off, the station earned $3,000 in sponsorship revenue for the station. Check out the full case study here.

KPWJ-TV-Math-Quiz
 

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