Quizzes
For WXYZ-TV in Southfield, MI, a personality quiz was the perfect engagement campaign for Falcon Film Studios. Using various examples of wedding photos within the quiz, the advertiser will see exactly what couples want on their wedding day.
Not only did 350+ users participate in the quiz, but it also provided over 40 hot leads for the advertiser. Ask users what their budget is and when they plan to purchase a package with lead-generation questions, so that there are results and reliable data.
Ballots
For the Perfect Wedding Pitch ballot, WSTR-FM in Atlanta, GA worked with their sponsor Lanier Islands Weddings to give users a chance to win a wedding worth $20,000. With 642 entries and an email opt-in, this ballot provided a generous amount of leads to target for their upcoming weddings.
Sweepstakes
Another way to target photographers is through sweepstakes. This sweepstakes from the Buffalo News in Buffalo, NY gave away prizes each day to brides in the area- one of those was from a photography business. Sweepstakes are the best way to grow your email database, so this This is a great way to allow them to advertise to targeted customers, while also building your own database.
Photo Contests
A photo contest is the perfect way to tie in wedding photography. Photographers can see the style of the couple and get an idea how they would like their photos to look on the big day. Take advantage of one of the simplest engagement campaigns and help advertisers build their database with an email opt-in.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.