Sweepstakes
A complete wedding flower package giveaway is great way to connect with this advertiser. By including an email opt-in, they’ll have potential customers’ emails and database profiles to use after the promotion is over and the winner has been selected.
Quizzes
Running a simple flower personality quiz is an easy way to engage florist advertisers. Not only will it give people an idea of what flowers they may want to have at their wedding, but it also gives florists a chance to add lead-generation questions asking quiz takers, “Do you have an upcoming wedding?” and “What is your budget for wedding flowers?” Lead-gen questions give advertisers information they need to turn quiz takers into leads.
Ballots
This Best Of Weddings ballot from the Emissourian in Washington, MO pitted eight different florists against each other to compete for the winning spot of Top Bridal Florist. A ballot is a great way to reach not just one, but a handful of advertisers in a specific category all looking to be declared number one.
Photo Contests
This photo contest was a big success for KTTC in Rochester, MN and their sponsors. Couples sent in their cutest pictures to enter for their chance to win valuable wedding prizes from each advertiser including $2,000 in flowers from Fox & Fern Floral. Beyond the winner, the contest provided the florist with tons of hot leads to contact about floral packages for their upcoming weddings.
For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.