7 Fantastic Ideas for Follow-Up Emails

by Tim D'Avis Second Street

Sweepstakes, Surveys, Quizzes and Polls

Providing relevant content to an interested audience is the best way to improve your email relationships. Contests and interactive content like trivia quizzes, feedback surveys, and polls continue to engage your audience and build a more robust consumer profile database. Use the registration form to collect valuable user information to build out each user profile.

Sweepstakes, Surveys, Quizzes and Polls

Digital Coupons

You can incentivize participation and drive sales for your advertiser by sending a digital coupon to everyone who enters your promotion. These work best when the discount is something exclusive such as an above average discount or special package. Make it easy to click through to claim the coupon!
Digital Coupon Extra Chance

App/Content Downloads

A follow-up email to promotion participants is a fantastic way to drive downloads for an app or digital content. Include a few sentences about why and how it will help the user. Then include a direct link to the app store or download form.

content downloads

Purchase Item

Those who participate in your contests and interactive content are more likely to be interested in purchasing a related product or service. Follow-up with an email that includes a direct link to purchase an item as well as a few sentences or bullet points about its features and benefits.

Purchase item call to action


A follow-up email is a great way to drive registrations for an event! The copy should be friendly and inviting and include the date and time. Make sure to include a call to action (CTA) such as “Reserve My Spot” or “RSVP now”.

Event RSVP

Book an Appointment

Email is a fantastic way to drive in-store (or online) behavior. It allows you to stress the value of your service as well as create an obligation for the user. Use this to encourage users to book an appointment.

Book Apt call to action

Enhance your promotion campaigns with follow-up emails to drive results for your company and advertisers. Questions? You can chat with a member of the Success team using the box in the bottom right corner of the Lab.