Learn three strategies to greatly improve your media company’s promotion and email programs
Promotions and email are incredibly valuable tools for local media companies to generate audience engagement and advertiser revenue. But all too often we see companies fail to take full advantage of the huge opportunities available when strategically using them together.
Follow-up your promotions with emails that move your audience to the next digital action
Use email to get your audience to move on to the next action you want them to do. This action could be a promotion, visiting your website, subscribing to a podcast, taking a survey, or anything in between.
Feature promotions in your emails to capture valuable segmentation data
Include your contests and interactive content across all available platforms, not just invite and thank-you emails. Use other email formats to promote your promotions so you can gather more segmentation data.
Use your segmentation data to send more and better-targeted email
When you strategically use segmentation data you can send emails more frequently to smaller segments of your audience. This also reduces email churn and creates opportunities for engagement and revenue.
Implement these strategies into your promotion and email programs to drive better engagement and results as well as create a better relationship with your database members.
Related Articles
Tim is the Director of Email Success at Second Street and has extensive background in media. Tim is dedicated to helping local media companies find success through their email programs while leveraging promotions to grow their database and achieve their company's goals.