KAKE Idol 2017 – KAKE-TV
*2017 Second Street Award – Best Video Contest Winner
This Wichita, KS TV station has had tremendous success from their KAKE Idol video contest. Capitalizing on the popularity of the hit show American Idol which airs on their network, the KAKE Idol contest brought in over 4,400 votes, 600+ opt-ins for their station, and $22,000 in revenue. This has become a big win for the entire station as every step of the contest is covered on-air (as seen here). Going forward, the team is anxious to do this at the start of every new season of the show!
What Drink Would You Make for Brad Paisley? – KSON-FM
To help promote the upcoming Brad Paisley show, KSON-FM created this creative video contest. They asked listeners to tell them what type of drink they’d make for Brad Paisley. This was such a fun contest for the station. It created a ton of buzz on social media, and the show hosts loved being able to talk about the content on air.
Cruze Sing Off – WHAM-TV
Bob Johnson Chevrolet had worked with WHAM-TV for promotions before, but they wanted to try something different. They wanted an idea that would target a young audience interested in leasing a car and also incorporate their jingle. This fun video contest asked participants to sing the dealership jingle and finalists and winners were announced on air. This contest brought in $3,500 for WHAM-TV.
Show Us Your Mega-Tantrums! – WSTR-FM
Sponsored by Mega Floors, a local flooring home improvement store, this video contest asked for parents to submit videos of their children’s mega-tantrums. The contest brought in tons of funny videos the station personalities could talk about on-air and share on social media. Plus, WSTR was able to generate $12,000 in sponsorship revenue.
Big AL-entine’s Contest – KKFN-FM
Big Al is a popular show host on sports radio station, KKFN. Leading up to Valentine’s Day, KKFN worked with a local jewelry store to sponsor the Big Al-entine’s video contest. The station asked listeners to submit videos about why they needed to win the valuable prize – a pair of diamond earrings and a men’s watch, together valued at over $4,000. The videos became great content for Big Al to talk about on his show.
Despite their higher barrier to entry, with a great prize, a video can produce outstanding content and drive real results for your media company.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.