Rescue My Roof Photo Contest
WHAM-TV | Rochester, NY
This photo contest from WHAM-TV drove leads for advertiser Trinity Home Renovations, a local residential contractor. They gave away a prize of $10,000 towards a brand new roof. The contest received 44 entries and 2,700 votes from over 1,000 participants. The winner received 40% vote and turned into a great follow up story for the station. This campaign brought in $1,500 in revenue for the station and was chosen as one of the Best Advertiser Campaigns of 2018!
Raise the Roof Sweepstakes
KNDE-FM | College Station, TX
KNDE-FM ran a sweepstakes for a chance to win $5,000 towards a new roof from the sponsor, Aggieland Roofing. Over 250 homeowners entered, 206 opted-in for KNDE emails, and 173 opted-in for sponsor emails. The sponsor also gained valuable information through lead-generation questions, which identified 44 homeowners who wanted to be contacted directly for a roof inspection.
Should I Repair or Replace My Roof? Quiz
KMIT-FM | Mitchell, SD
KMIT ran this turnkey personality quiz with local roofing and siding business to help their audience decide between replacing or repairing their roof. 250 people took the quiz and three users won a Visa gift card from the sponsor. The promotion also included a lead-generating question asking users if they “plan on replacing or repairing your roof, gutters or siding in the next year” which helped identify 32 leads.
Gutter Protection Sweepstakes
Peoria Journal Star | Peoria, IL
The Peoria Journal Star partnered with a local gutter protection company to give away a gutter protection package to one lucky sweepstakes winner. This sweepstakes collected 930 entries and 162 opt-ins for the advertiser. Also, utilizing lead-generation questions, the advertiser identified 93 leads interested in getting a free estimate.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.