A quiz bundle lets you stretch your advertising dollars for the whole month long
As the new year rolls around, it’s time to think about your department’s engagement and revenue resolutions. This year, why not try to incorporate more quizzes into your strategy.
You already know that quizzes are engaging, social, and customizable. Running a quiz bundle – a set of 3-5 themed quizzes – is a great way to stretch those advertising dollars to last for the whole month long.
Quiz bundles offer a ton of advantages for your media company. They can streamline your sales process, provide increased frequency, target a much wider audience, and ultimately increase your revenue opportunity.
When it comes to the new year, there are a lot of great quiz bundle ideas you can run:
| New Year Bundle | Health & Fitness Bundle | Winter Time Bundle |
|---|---|---|
| "What Should Be Your New Year's Resolution?" | "What Fitness Class Should You Take?" | " Are You a Safe Winter Driver?" |
| "Test Your New Year's Trivia" | "Guess the Calories" | "Where Should You Take a Wintertime Vacation?" |
| "How Much Do You Remember About (Previous Year)?" | "Brains or Brawn: Test Your Fitness Knowledge?" | "Test Your Winter Safety Knowledge" |
These quiz bundles have many potential sponsors like gyms, healthcare facilities, fitness centers or even tire shops, outdoor service centers, and hardware stores for your winter-themed quiz bundle. Add an email opt-in and a couple survey questions to drive results for the advertiser.
Consider customizing your quizzes to fit your advertiser. If you’re working with your local YMCA, a quiz such as “Which YMCA Class Should You Take?” could highlight specific classes that the facility offers and – with an email opt-in – you can hand over a list of hot leads for the advertiser to use for future marketing campaigns.
If you really want to boost engagement with your quiz bundle, incorporate a sweepstakes. Work with your advertiser to pick a valuable prize that will draw in qualified leads. For the YMCA quiz above, three lucky winners received free memberships to the health club.
As you start the new year, make sure that you’re prioritizing quiz bundles in your strategy.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.