Advertiser Results Data Collection Email Growth Lead Gen Sales

8 Campaigns That Drove Results for Advertisers

by Julie Foley Second Street

164 Qualified Leads Identified by Hearing Aid Giveaway for Audiology Center

“Hear Clearly” was a month-long sweepstakes that ran on both the WPSD-TV website and the Audiology & Hearing Center Facebook Page. The hearing aid giveaway had a 60% opt-in rate for advertiser’s email list, and 15% of entrants indicated they would like to receive a phone call from the advertiser! Learn more

Best of Denton Drives Customers for Merchants, $50K for Newspaper

The Best of Denton print publication generated more than $37,000 of revenue, in addition to $13,339 from the ballot sponsorships and expanded listings. Plus, a chiropractic clinic and a dentist both received new patients from the subcategory ads they placed on the ballot. Learn more

Facebook Contest Generates $100K for Local Bank

A local community bank was looking to sell at least 500 MasterCard gift cards, double their Facebook Likes, and grow their email database. In order to achieve these goals, Entercom New Orleans created a $500 Gift Card Sweepstakes on the bank’s Facebook page, with the station functioning like an agency. Learn more

Special Reserve Offer Gives Steakhouse Busiest Week Ever

New to the market, Prime 47 saw business take off after being featured on the exclusive offers site Cincinnati Special Reserve. Find out how the Special Reserve offer led to the restaurant’s busiest week ever. Learn more

Facebook Sweepstakes Collects 40 Leads for Lawn Care Company

The advertiser’s expectations were exceeded both in terms of how many contest entries and how many new leads they received. Plus, in answering the survey question on the registration page, 40 people said they would like to receive a free estimate from Robertson Lawn Care. Learn more

Sweepstakes Drives 35K Email Opt-Ins for Nebraska Crossing Outlets

A sweepstakes for a local outlet mall generated a database of 35,000 email addresses for the Nebraska Crossing Outlets right before their grand opening.

Wedding Contest Leads to 10 Weddings Booked at Lake Lanier Islands Resort

The Lake Lanier Islands Resort wanted to double the number of weddings booked from 2012 to 2013. To reach this goal, the resort teamed up with WSB to run a Dream Wedding Contest, giving one lucky couple the chance to win their perfect wedding! Learn more

Grocery Giveaway Brings 22% Sales Increase for Advertiser

WPSD-TV generated $5,000 with a grocery giveaway promotion with a local food store. Even better, the advertiser reported a 14% increase in sales during the first 4 weeks of the campaign, and a 22% increase in sales during the fifth week, when the grand prize winner was announced. Learn more

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Julie Foley Second Street

Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.