Our team at Second Street is the best in the industry at helping your organizations drive revenue with promotions because we’ve been in your shoes! Both Liz, our Senior Director of Customer Success, and Julie, our Senior Customer Success Manager, began their careers in media. As it stands today, they have a combined 40 years of experience in local media and promotions. And that doesn’t even count the rest of the team. If you were to combine all of our years of experience, it totals to:
What We Do
We help our partners use our software to run Contests (like Sweepstakes and Photo Contests), Interactive Content (like Quizzes and Ballots), and send Emails to drive revenue, audience, and database growth for both themselves and their advertisers.
Why it Matters
Local promotions and marketing is proven to have a greater ROI than local advertising, and that gap is forecasted to continue to widen:
Second Street empowers you to harness this opportunity and:
- Diversify your revenue
- Collect Zero/First Party Data
- Own your database
- Drive consumer revenue
- Unlock huge advertiser opportunities
- Deliver advertiser solutions
And not only that, it will provide you with the tools to deliver on your advertisers goals of:
- Leads
- Audience growth
- Education
- Community involvement
- Capture social audience
- Zero/First Party Data
According to surveys of advertisers taken by Borrell Associates, what Second Street provides and helps you deliver to your advertisers is exactly what they’re looking for:
Success Stories
You don’t have to just take us at our word that Second Street drives amazing success – check out these stories from some of our largest partners!
How to Build Success
The key is to focus on goals and strategies that are big enough to matter.
- Understand your revenue and determine where you’re finding success and where you’re falling short
- Set goals that are achievable but big enough to matter to your team
- Create a team from the top down including sales, marketing, audience development and editorial
Next, build a plan that:
- Is efficient and scalable, including your company’s initiatives and database growth
- Utilizes the team you have and allows for collaboration vs siloed work
- Resonates with your audience (for example ties into local events or seasonal themes)
- Solves advertiser challenges and gives them tangible ROI
Maximize Your Partnership
Our team at Second Street knows what works for local media. Remember, many on our team have worked in or alongside local media for years! We provide our best practices so you know what will work best and what to steer away from. We can help provide revenue plans, case studies, and most importantly of all, collaboration – we are an extension of your team!
Related Articles
Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.