Relive this interactive session where we helped you take the guesswork out of planning your promotions calendar! We line out the 6 promotion types you NEED to include as your planning out your year.
National Sweepstakes
Including National Sweepstakes within your plan is truly a no-brainer. Here are just a few reasons why:
- The 4 sweepstakes are included in the Second Street contesting license
- The national prizes provided by Second Street
- The national prize will attract many participants and that gives more exposure to your local sponsor and local prize offerings
- They enable you to grow both your database and your advertiser’s database
- You can choose your own themes!
We also have a National Sweepstakes Kit that will take the guesswork out of which advertisers you should target, how to communicate the value proposition, creating a sales-one-sheet, and more!
Best Of Ballot
The Best Of Ballot is hands down the biggest revenue and database driver you will run all year. Our average partner will grow their Best Of revenue 30% YOY. Don’t miss out on this opportunity!
We have TONS of resources to help you drive the most success with your Best Of initiative:
Recurring Revenue
Get the biggest bang for your buck and time by selling promotions that recur throughout the year. These packages can be sold for higher dollar amounts and will drive bigger returns for your advertisers.
- Of the Month’ Campaigns: These are campaigns that will occur every month – think Athlete or Teacher of the month – and the package would include an ‘Of the Month’ Campaign each month of the year.
- Annual buys with Lead Generation Campaigns: These package will provide custom advertiser campaigns based on the advertiser’s sales cycle.
Advertiser Lead-Gen
Lead-Generation Campaigns are one of the best ways to deliver real value to your advertisers. Not only do they bring exposure for your advertiser to your audience, but they’ll also receive leads and data to drive sales and tangible ROI. Follow our checklist to provide the BEST lead-generating promotion campaign for your customers!
National Sports
Here’s yet another promotion type that comes free with your Second Street contesting license! They are promotions managed by Second Street with national prizes also supplied by us. Sell the two National Sports contests we offer together – College Hoops and ProFootball – to maximize your revenue potential. You can also develop supplemental promotions around the National Sports contests like weekly quizzes or ticket giveaways!
First Party Data
Email drives participation and, in turn, promotions drive email growth. They truly work seamlessly together. Use that growth to also gather the data you and your advertisers need! Do not miss out on the opportunity to continuously increase your known First Party Data.
New to strategizing with First Party Data? Check out our Master Class all about launching your First Party Data strategy.
Bring It All Together
Create a revenue plan for each quarter of the year to align your initiatives and strategize your monthly revenue. Use our planning calendar and database/revenue tracker playbook to help your team coordinate your efforts!
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.