Planning
More Planning Content
Smart Tactics for Growing Your Ballot Program
How to Optimize Your Citywide Ballot for Maximum Revenue
Magazine’s First Digital-Only Ballot Drives $32K
30in30: Top Ideas for Promotions and Email
17 Big Wins for Small Markets
6 Ways to Grow Your Parenting Audience
The Basics of A/B Testing Single Emails
3 Trends to Drive More Revenue in 2020
How to Perfect Your 2020 Engagement Strategy
4 Steps to Winter Revenue Success
Station Drives $50K with Email Birthday Club
Better Ways to Make Money with Email
Monthly Travel Sweeps Leads to $400K in 4 Years
Grow Your List, Grow Your Subscriptions, Grow Your Revenue
Getting Started with Recurring-Revenue Campaigns
167 Prize Ideas for Every Audience You Want to Reach
$115,000+ from High School Sports Ballot
Teacher Contest Drives Recurring Revenue + 63% Opt-In
Pop-Up Newsletter Drives Massive List Growth, 53% Open Rate
Teacher Contest Impacts Community, Drives $17K Annual Revenue
33 of Our Favorite Success Stories
How to Score Big with Football Promotions
9 Must-Send Emails for Your Next Event
148 Ideas for a Year of Parenting Photo Contests
4 Steps to Turn Fall into a Revenue Powerhouse
Recurring Revenue from Multi-Month Campaigns
9 Reasons Content Creators Need Contests
5 ‘Best Of’ Ballot Ideas for Magazines
6 Quiz Ideas for Magazines
7 Ballot Ideas for Magazines
8 Photo Contest Ideas for Magazines
6 Sweepstakes Ideas for Magazines
It’s Time to Heat Up Your Summer Revenue
Magazine’s First Ballot Leads to $152K
6 Ballot Themes Perfect for City and Regional Magazines
How to Elevate Your Basketball Promotions
Why a 3-in-1 Basketball Bracket Brings New Sponsorship Opportunities
Basketball Bracket Drives $60K Slam Dunk for Station
18 Must-Read Articles of 2018
It’s Raining Spring Revenue: 3 Steps to Success
4 Steps to a Successful Email Newsletter Program
29 Tips for Creating Campaigns that Work
34 Ideas to Grow Your Engaged Email Database
Holiday Sweeps Brings in $24K & Hundreds of Leads
$50K Revenue & 1,400+ Opt-ins from Home Fix Up Sweeps
Football Sweeps Drives 50+ Leads for Nissan Dealers
A Quick Guide to Welcome Emails: Saying Hello & Thank You
6 Spooky Quizzes to Engage Your Audience
31 Success Stories from the Second Street Summit
Getting Smart with Sponsored Campaigns: A Year of Ideas
How to Drive Six-Figure Revenue from Your Citywide Ballot
How You Can Create a $500K+ Ballot Strategy
WDIV-TV Creates $1MM Ballot Program
‘Best of’ Ballot a $630K Win for Paper
3 Ideas to Increase Your February Revenue
Your Quick Guide to Citywide Ballots
3 Ideas to Increase Your August Revenue
3 Ideas to Increase Your June Revenue
The Anatomy of a Successful Ballot
How Three-Phase Ballots Maximize Revenue and Engagement
First-Time Ballot Leads to Massive $250K for Paper
3 Ideas to Increase Your July Revenue
122 Prize Ideas for Every Contest on Your Calendar
6 Reasons You Need to Run Ballots
Fore! Ways to Capitalize on Golf Excitement
5 Unique Ballot Ideas Perfect for TV
5 Ballot Ideas Designed Just for Radio
8th Annual Second Street Awards: The Year of Engagement
4 Essential Ballots for Newspapers
9 Ballots for Any Market + Any Season
7 Tips for Creating Awesome Video Contests
3 Ideas to Increase Your May Revenue
3 Ideas to Increase Your April Revenue
4 Ideas to Increase Your March Revenue
How to Maximize Your Sponsor’s Exposure
16 Must-Read Articles of 2016
Start the New Year With A Health & Fitness Quiz Bundle
Fantastic Photo Contest Ideas for the Whole Year
The Ultimate Guide to Planning Your Football Season Campaign
Prize Ideas for All Your Auto Racing Campaigns
All the Articles You Need to Build Awesome Campaigns
6 Halloween Quizzes Drive Results for Advertisers
5 Ideas to Increase Your January Revenue
3 Ideas to Increase Your December Revenue
How to Help Your Merchants Campaign When They’re on Your Ballot
Athlete of the Week Generates $54K for The Telegraph Herald
5 Events Result in Leads and Brand Awareness for Advertisers
A Rundown of ALL the Opportunities for Basketball Promotions
3 Promotion Ideas to Win with Hockey Playoffs
Basketball Bracket Campaign Brings in $15K for WPSD-TV
12 Articles to Read to Make Your Football Strategy a Success
7 Tips for Integrating a Live Event with an Engagement Campaign
Score a Three-Pointer with These 3 Pro Basketball Promotions
Overcoming Objections for Basketball Campaigns
How to Package & Price Your College Basketball Bracket
Basketball Bracket Scores $30K for AJC by Selling 3 Sponsorship Tiers
How Quiz Bundles Will Enhance Your College Basketball Campaign
How to Package & Price Ballot Sponsorships
Fallen Off the Engagement Campaign Wagon? Try a Sweepstakes
Follow the 3-2-1 Rule to Maximize Your Success
3 Appetizing Thanksgiving Promotions
Why You Should Run a Big Game Football Contest
How to Promote Your Ballots: A Checklist
7 Tips for Building Ballots That Make Customers Happy
Reach ALL Your Goals With a Variety of Contests on Your Calendar
Why Broadcast Needs to Run Ballots, Plus 5 Themes to Get You Started
3 Reasons Your Contests Aren’t Working
5 Tips for Building Great Personality Quizzes
5 Tips for Building Awesome Trivia Quizzes
Why You Need to Run a Holiday Quiz (+ 3 Quiz Ideas)
A Quiz a Week: Behind the Scenes at Madison.com
5 Tips for Succeeding with Promotions Without a Daily Print Product
Why Football Promotions Are A No-Brainer For TV
14 Quizzes to Spark Your Creativity
Start Your Engines on Your Auto Racing Promotions
KKFN’s 4-Steps to Scoring Pro Football 10,000+ Users Year After Year
The Importance of Assigning a Dollar Amount to a Contest Promotion
Why Advertising Dollars Are Shifting to Online Promotions
Awesome Prize Ideas for ALL Your Football Contests
Why You Should Adopt the Two-Month Rule for Selling Ahead
4 Steps to Maximizing Your Sponsorship Revenue with Promotions & Interactive Content
Why You Should Treat Promotions as a Standalone Business
How to Align Promotions with Existing Initiatives to Drive Additional Revenue
3 A+ Promotion Ideas For Back To School
High School Football Ballot Drives $5K for The Signal
How Promotions Help TV Retain Core Advertisers During the 2016 Election
Quiz Helps Secure Event Sponsorship, Collects Qualified Leads for Auto Dealer
5 Tips for Running a Successful Codeword Contest
Dominating Your Sales Process
Achieving Your Ambitious Revenue and Database Goals
Paper’s Live Event Engages Reader’s Choice Merchants
Paper Drives $15K with Battle of the Bands Contest
6 Ways to Ruin Your Next Engagement Campaign
Dream Wedding Contest Drives $30K for WSB-FM
Tips for Running a Successful Ballot Live Event
Bridal Contest Generates $3K in Digital Revenue – Plus $10K from the Resulting Special Section
5 Keys To Elevate Your Basketball Promotions
Star Search Video Contest Drives $12K & 3,500 Opt-Ins
