Turn Up the Heat: Q3 Summer Promotion Ideas

by Kristen Wehe Second Street

National Sweepstakes

The national sweepstakes are YOUR contest to run, with the perk of a national prize. They are fully customizable, so you can apply the branding of your organization or your advertiser for a more branded experience. Check out the National Sweepstakes Kit!

The Value Proposition
  • Drive leads for ROI​
  • Prizes bring big engagement​
  • Measurable & Trackable​
  • Targets core demographic​
  • Customizable​
  • Database growth​
  • Capture audience data​
Advertisers to Target
  • Real Estate​
  • Financial​
  • Healthcare​
  • Home Services​
  • Grocery​
  • Insurance​
  • Education​

Seasonal Lead-Gen

Leads lists and revenue number can see a bit of a nosedive in the summertime, and your advertisers are relying on leads to keep sales momentum up. Promotions provide them with a perfect opportunity to utilize your audience to drive those leads.  And REMEMBER – include an opt-in for your sponsor, along with lead-gen questions!

Seasonal Ideas
  • 4th of July/250th Anniversary
  • Labor Day​
  • Back to School​
  • Prep Sports​
  • Summer Fun​
  • Weather​
  • State/Local Fairs​
  • Festivals/Concerts​
  • Travel​
  • Outdoor Activities​
  • Women’s Equality Day​
  • Canada Day​
  • Grandparent’s Day​
  • Child Safety​
Advertisers to Target
  • Utilities
  • Telecom
  • Event Venues
  • Healthcare
  • Restaurants
  • Grocery
  • Higher Education
  • Local Attractions
  • Bars/Spirit Shops
  • Home Services
  • Travel/Hospitality
  • Regional Sports Teams
  • Automotive
  • Real Estate
  • Legal
  • Finance/Mortgage
  • Retail

Football

Football is HUGE 22 week opportunity for your company and for your advertisers. Whether you’re utilizing our national ProFootball Pick’em or targeting local high school or college teams, this is a recurring campaign just waiting to be created!

The Value Proposition
  • Huge event with national audience​
  • Community involvement​
  • Brand exposure​
  • Lead generation​
  • Database growth​
  • List growth​
Advertisers to Target
  • Specialty Healthcare​
  • Financial​
  • Automotive​
  • Home Services​
  • Grocery/Beverage​
  • Insurance​
  • Real Estate​

        Your Plan

        We’ve put together a pricing plan (created for a mid-size market, so please adjust pricing based on your area!). If you were to run just the 3 promotions/bundles we suggested, your team could earn over $26,000!

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          Kristen Wehe Second Street

          Kristen is a Customer Success Manager and Content Creator. She works to create useful content with thought-leadership our partners can use to drive revenue, engagement, and audience growth with promotions.