Second Street’s National Sweepstakes will have you driving maximum results with minimal resources
Nationally-managed sweepstakes are a fantastic opportunity for your company to drive significant revenue and email database growth. With the benefit of a large prize, these contests attract a large number of entrants. Plus, since they’re managed by Second Street, these are simple to run whether you have a team of two or 20.
Your Ultimate National Sweeps Kit
We’ve developed a comprehensive kit of everything you need to create a successful National Sweepstakes campaign in 2021. Whether you’re looking for advertisers to target, ways to set database and revenue goals, or ready-to-go sales one-sheets for advertisers, this kit has all you need to drive success in 2021.
Key Takeaways
The Opportunity
In 2021, Second Street is launching six national sweepstakes, and as a Second Street partner, you have access to all of them. Each themed sweepstakes has been scheduled to cover the full calendar year, so you can direct the majority of your efforts filling in the gaps in between.
Grow Your Database
With over $34,000 in prizes, these contests have a high value to your audience. When you include an email opt-in for your company on the registration form, you suddenly have a year-long strategy for email growth.
General audience sweepstakes with mass-appeal prizes are excellent list builders in areas like Daily Headlines, Breaking News, Birthday Clubs, and promotions lists. Our brand new National Sweeps Kit has everything you need to set your database growth goals for each sweepstakes.
Drive Big Dollars
While Second Street is providing the main prize, you should also sell these contests to local sponsors. The mass appeal prizes aren’t just important to your company; local advertisers will be eager to partner with you on a contest that will get them such high exposure and branding. Check out this national sweeps case study that resulted in a $6MM revenue win for a mortgage company!
You can sell each individual contest to different advertisers. But to truly maximize your revenue opportunity, create an annual sponsorship for an advertiser to exclusively own the entire national sweepstakes contest. Our National Sweeps Kit has sales one-sheets for annual sponsorships and individual contest sponsorships as well.
There are two more National Sweeps remaining this year (Cash for Holiday Gifts and Rent or Mortgage for a Year.) Don’t wait! Now is the perfect time to start planning out your strategy for the rest of this year and through the end of 2021.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.