Over 40 proven ideas to deliver lead-gen success for you media company!
In part one of this two-part series, we shared the five steps you need to take to turn your lead-generation program into a business line. But to create an entire business-line worth of lead-gen promotions, you need a lot of ideas. In this part two, we’ll give you over 40+ proven ideas to fill your calendar.
Download the Sellers Guide to Promotions
Stop! Before you get started down the five steps, you need to download our Sellers Guide to Promotions. This newly-updated guide includes everything you need – promotion ideas, lead-gen questions, and more – to sell to over 40 different advertising categories!
CHECK OUT THE TAKEAWAYS
Home Services
Including businesses like garage and driveway repair, roofing, and HVAC, this industry is looking to increase branding and awareness, educate potential customers, and collect data to qualify leads.
Financial
Banks, credit unions, wealth management, and other financial businesses are focused on database growth, identifying first-time homebuyers, leads, community presence, and life-changing events.
Real Estate
From individual agents to mortgage brokers, the real estate industry wants ideas that identify people looking to buy, sell, and rent. They also are interested in brand awareness, community affiliation, and qualifying data.
Healthcare
Hospitals, specialists, dentists, cosmetic surgeons – the list of potential healthcare advertisers is big. Use promotions to help them bring in new patients, retain existing patients, grow their database, promote a positive experience, and show a community presence.
Automotive
Including aftermarket, window replacement, oil change shops, as well as dealerships, the automotive industry wants qualified leads, database growth, increased traffic, coupon redemption, and alignment with the community.
Grocery
Bakeries, farmer’s markets, delis, and other grocery businesses are most interested in driving traffic, growing their database, increasing coupon redemption, incentivize store placement and displays, and to promote holiday and seasonal items.
Education
Including trade schools, tutoring centers, and summer camps, the education industry wants highly qualified leads, foot traffic to events, leads that align to their calendar, and a community presence.
Skim the Webinar Slides
Related Articles
Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.