5 steps to make lead generation a huge success for you and your advertisers
There is a massive opportunity for you to grow massive revenue through promotions. While advertisers still want those traditional results, now they want to pair those campaigns with ones to drive measurable results and leads!
As we come out of this pandemic, advertisers are switching their focus to new customer acquisition, and you are in the perfect position to help them do that. In this webinar we’ll take you through the five steps you need to follow to take your lead-generation program to the next level.
Looking for more ideas to fill in your calendar? Check out part two of this webinar series: 43 Lead-Gen Ideas in 30 Minutes!
Download the Sellers Guide to Promotions
Stop! Before you get started down the five steps, you need to download our Sellers Guide to Promotions. This newly-updated guide includes everything you need – promotion ideas, lead-gen questions, and more – to sell to over 40 different advertising categories!
CHECK OUT THE TAKEAWAYS
Understand the Benefits of Lead-Gen Campaigns
Advertisers are looking for campaigns to deliver measurable results. They value outcomes over eyeballs, database growth, and middle-of-the-funnel solutions.
Understand the Advertisers to Target
While lead-gen campaigns can work for everyone, it doesn’t mean you should target everyone. Stick to the specific industries (home services, healthcare, financial, and more) who really value leads.
Understand the Client’s Needs
There’s only one way to know what results matter most to your client: ask them! Start with a CNA to find out their goals, focuses, and to what they consider a success.
How to Sell
Don’t think of these campaigns as one-offs. Instead, pitch this idea as a long-term recurring-revenue campaign to drive increased exposure for your advertiser month after month.
You MUST Follow Up
The follow up isn’t an option; it’s a requirement. But don’t just reach out when the campaign is over, follow along and communicate with your advertiser throughout the campaign.
Just Do It!
One bonus step – don’t overcomplicate the process. Promotions deliver results. You need to trust yourself, trust in your resources, and trust in the solution you’re selling.
Skim the Webinar Slides
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.