Case Study Highlights
- 40 hot leads identified for small lawn care company
- $2,000 in revenue for WFMB-AM
- Video testimonial from the advertiser (see below)
The Idea
WFMB-AM, a part of Neuhoff Media, is a DMA 84 sports radio station in Springfield, Illinois.
One of our advertisers, Robertson Lawn Care, wanted to drive awareness of their business leading up to lawn care season and spread their name in a viral way on social media. Growing their Facebook presence is very important to them.
The Execution
The advertiser had been buying tickets for the best seats in the house at Busch Stadium (home of the Cardinals) for years. This year he decided to use them as a prize for a ticket giveaway. He wanted to partner with our station to execute this contest since we would be able to dramatically increase his reach using our assets.
Beyond basic demographic data, the entry form also included a lead-generation question asking people if they would like a free lawn care estimate.
The contest was promoted on the Robertson Lawn Care’s website, :30 on-air commercials, email messages to uor database, and various Facebook Posts on both our own and our sponsor’s Pages.
The Results
The advertiser’s expectations were exceeded both in terms of how many contest entries and how many new leads they received. 1,691 people entered the sweepstakes, and the majority of these were from mobile devices. Based on the lead-gen question on the registration page, 40 people said they would like to receive a free estimate from Robertson Lawn Care.
The advertiser’s Facebook Likes grew by 62% in just one week which was HUGE!
Here’s a testimonial the advertiser gave us after the promotion:
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Michele is a Digital Specialist at Neuhoff Media. She has worked in radio for over 20 years, from on-air to promotions to her current role leading the digital charge for Neuhoff’s three radio markets in Illinois. Her experience with sales, programming, and digital helps pave the way for successful integrated engagement campaigns for advertisers.