Star of the Week | The Pilot
The Pilot’s automotive client was looking for exposure for their brand and to associate themselves with the reputation of The Pilot. They decided to sponsor The Pilot’s Star of the Week promotion that highlights four local high school nominees each week that the community can vote for and name a weekly winner. This sponsorship took this client, that currently wasn’t spending with The Pilot, to signing an annual package for $12,000.
Q3 $5,000 Sweepstakes | Latrobe Bulletin
The Latrobe Bulletin used the national sweepstakes to win back an old client. They sold this client on the return they’d see through this promotion. In fact, this national sweepstakes delivered their largest participation of the year! They secured nearly 700 opt-ins for their client, proving the return on investment of promotions.
The Real House Pets of Sheridan/Johnson County | Sheridan Media
Sheridan Media used a fun and popular theme for their pet photo contest to help spur even more engagement for their new client, Appliance Max. They made sure to include in their package a follow up email that highlighted their client’s washer/dryer system for pet households to correspond with the promotion theme. Appliance Max walked away with nearly 100 new opt-ins and were sold on the power of promotions!
Athlete of the Week | Latrobe Bulletin
The Latrobe Bulletin struck gold again using an Athlete of the Week promotions to revive a relationship with a dormant advertiser, their local hospital. While this client had begun marketing on billboards and tv again, they had not yet returned to the Latrobe Bulletin. The Athlete of the Week promotion got the Latrobe Bulletin team in the door again and in front of the C-suite where they landed a $25,000 sponsorship. This promotion was so beloved within their community that the Latrobe Bulletin team was thanked by the Rotary.
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Kristen is a Customer Success Manager and Content Creator. She works to create useful content with thought-leadership our partners can use to drive revenue, engagement, and audience growth with promotions.