Advertisers to Target for July
From barbeques to the Fourth of July, there are several advertisers that will join you during the heat of summer. Here are three key advertising categories to reach out to:
| Local Attractions | Home Improvement | Grocery |
|---|---|---|
| Local Theme Parks | Local Hardware Stores | Local Grocery Stores |
| County Fairs & Festivals | Big Box Home Improvement Stores | Meat Markets |
| Mini-Golf Courses | Landscaping & Garden | Farmers Markets |
| Water Parks | Home Repair & Construction Companies | Specialty Food Stores |
| Local Concerts | Garage/Driveway Installation & Repair |
Top Ideas for June
Quizzes
The ideas are endless when it comes to quizzes in July. A bundled set of quizzes about barbecue knowledge or trivia about local attractions are a great way to engage your target audience.
“How Well Do YOU Know Silver Dollar City?” Enough people wanted to find out that KYTV-TV in Springfield, MO generated $2,500 in revenue. With 3,300 entries and 470 opt-ins for this local attraction sponsor, this quiz demonstrates the potential that your business has to create big success in a simple way. This promotion incorporated a sweeps for a Family Pack of tickets.
Red, White, and Moo was a quiz sponsored by the Missouri Beef Council and put on by Inside Columbia Magazine. During the peak of barbeque season, this quiz led users to find out how much a grill master they are. The magazine connected with the perfect advertiser, one that might not get these opportunities very often. One quiz-taker and lucky winner was chosen at random for a grill package worth $200. It received 750 entries and 330+ opt-ins.
“What Colorado Trail Are You?” was run by KUSA-TV in Denver, CO and was customized for a local grocery store. The sponsor, Safeway, offered a sweeps to win a $100 gift card; the prize allowed for the winner to fuel themselves with healthy, nutritious foods before setting out an Colorado trails. This quiz generated $6,450 in revenue.
Photo Contests
A pet election, like this one run by KOIT-FM in San Francisco, is great to customize. For July, add a patriotic theme where pets must be dressed up in star-spangled gear in order to have a chance at winning. The Pet Election by KOIT-FM received 190 entries and 2,000 votes. Local pet-related businesses, shops, and veterinarians are all great advertisers to attract for sponsors.
Sweepstakes
WHAM-TV in Rochester, NY needed a compelling idea to secure a lasting partnership with a local car dealership. They created a codeword contest where viewers had the chance to win a two-year lease on a Chevy Cruze (a $4,276 value) by entering daily keywords provided during their broadcasts. This Cruze into Summer generated $12,500 in revenue for the station, along with 370+ opt-ins and 70 qualified leads for the sponsor.
WNEP-TV In Moosic, PA received more than 9,000 entries for their Patio Paradise sweeps. Jerry’s, a local garden center, sponsored the sweepstakes; participants needed to watch Home & Backyard each week for a weekly code word. They would then fill out a form, enter the code word, and choose the prize they want to win. There were two prize options, both great patio sets from the sponsor. Perfect timing for the Summer months when sitting out back on the patio is a nightly norm for many.
Ballots
Ballots featuring all your favorite local summer staycation spots can lead to lots of revenue for you.
Bring in local concert venues as advertisers with a “Who Do You Want To See This Summer?” ballot. WTLC-FM in Indianapolis ran this ballot to tap into the excitement of Summer concert season. This is a great way to spike interest in upcoming acts.
If you would like more ideas, download Your Revenue Guide to Summer Promotions & Interactive Content. This will give you all the tips and best practices you need for the months of June, July, and August. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Summer.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.