Advertisers to Target for October
This is a great time to target some traditional and seasonal advertisers. Here are four advertising categories to reach out to as you start planning your October campaigns.
| Healthcare | Seasonal Attractions | Retail Stores | Bridal Services |
|---|---|---|---|
| Clinics | Costume Shops | Clothing Stores | Photographers |
| Urgent Care Facilities | Pumpkin Patches and Farms | Children and Baby Specialty Stores | Bakeries |
| Dentists and Orthodontists | Halloween Stores | Furniture Stores | |
| Hospitals | Fall Events | Teens or Kids Furniture | |
| Hearing Centers | Country Stores | Bedding Stores | |
| Lasik | |||
| Cosmetic Surgeons |
Top Ideas for October
Photo Contests
People love sharing photos of their kids and pets in costumes! Drive tons of entries and pageviews with a cutest trick or treater, best pet costume, or even a fall leaves photo contest.
KFSM-TV celebrated Halloween with a children’s costume photo contest, with a local party supply store as the sponsor. With fun Halloween-themed prizes and 10 winners chosen, it attracted a huge audience of local families.
Quizzes
Halloween-themed quizzes can target a wide audience and get tons of shares on social media. Check out our library of ready-made Halloween turnkey quizzes!
CISN-FM used this turnkey candy quiz to increase brand awareness and leads for their seasonal costume shop advertiser, Halloween Ally. To drive foot traffic during the costume season, they include a 40% off coupon for the store.
Sweepstakes
Reel in lots of entries when you run a sweepstakes offering a prize of a costume package, jack-o-lantern making kit, or candy basket!
Abbotsford News found a creative way to promote their local flooring advertiser during the Halloween holiday. The Squeaky Floor Sweepstakes was perfect for the season and utilized lead-generation questions to identify qualified leads for the advertiser.
Looking for even more ideas to drive advertiser revenue this October? Download Your Revenue Guide to Fall Promotions and Interactive Content to get all the tips and best practices you need for the season. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Fall.
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Liz is a Director of Affiliate Success at Second Street and has extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.