Advertisers to Target for October
This is a great time to target some traditional and seasonal advertisers. Here are four advertising categories to reach out to as you start planning your October campaigns.
| Healthcare | Seasonal Attractions | Retail Stores | Bridal Services |
|---|---|---|---|
| Clinics | Haunted Houses | Clothing Stores | Photographers |
| Urgent Care Facilities | Pumpkin Patches and Farms | Children and Baby Specialty Stores | DJs |
| Dentists and Orthodontists | Costume Shops | Furniture Stores | Venues and Resorts |
| Hospitals | Fall Events | Teens or Kids Furniture | Dress and Tux Shops |
| Hearing Centers | Halloween Stores | Bedding Stores | Bakeries |
| Lasik | Country Stores | Limo Rental | |
| Cosmetic Surgeons | Salon and Beauty Services |
Top Ideas for October
Submission Contests
Drive tons of entries and pageviews with a cutest trick or treater, best pet costume, or even a fall leaves photo contest.
The Roanoke Times made $3,000 from running their Spookiest Kids photo contest sponsored by two local clothing stores. The contest had over 100 entries and brought in nearly 450 email addresses for the sponsors.
People just love the annual Halloween Pet Photo Contest by WMYX-FM. The contest received over 96,000 votes – that’s a TON of exposure for their sponsors.
Quizzes
Halloween-themed quizzes can target a wide audience and get tons of shares on social media.
WJW-TV ran this creepy quiz sponsored by a local haunted house. Plus anyone who took the quiz was entered into a sweepstakes to win tickets to the haunted house. The quiz collected over 750 emails for the sponsor.
WHNT-TV created this quiz based on the classic movie “It’s the Great Pumpkin Charlie Brown.” It was sponsored by a local pumpkin patch and was a great way for the advertiser to spread awareness about their farm during the prime pumpkin-picking season.
Sweepstakes
Reel in lots of entries when you run a sweepstakes offering tickets to haunted houses, harvest festivals, or other fun fall activities.
Sponsored by King’s Dominion, a local haunted house, this sweepstakes by WTVR-TV was a huge hit. Not only did the prize include four tickets to the attraction, but it also included a $200 gift card. The contest was able to collect nearly 4,500 email addresses for the sponsor.
WTVC-TV worked with a local theme park to create a sweepstakes promoting the park’s Halloween special event. The contest received over 4,300 entries trying to win the valuable prize of a family four-pack of tickets.
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Liz is a Director of Affiliate Success at Second Street and has extensive background in media. She is a huge advocate of the power of engagement campaigns for every department within an organization, including sales, marketing, audience development, and editorial.