3 Ideas to Increase Your December Revenue

by Liz Huff Second Street

Advertisers to Target for December

This is a great month to target a wide variety of advertisers. Here are three particular advertising categories to reach out to as you start planning your December engagement campaigns.

Department StoresGeneral Grocery StoresClinics
Jewelry StoresSpecialty Food Stores (Meat Markets, Delis, Bakeries, etc.)Urgent Care Facilities
Speciality StoresFarmer’s MarketsDentists & Orthodontics
Consumer ElectronicsHospitals
Home Improvement & AppliancesHearing Centers
Furniture StoresLasik
Clothing StoresCosmetic Surgeons

Top Ideas for December


Since December is definitely the biggest gift-giving season of the year, sweepstakes offering valuable prizes can attract massive numbers of entries. Plus, if you include an opt-in you can grow your email database.

KDRV-TV generated over $10,000 in revenue from their Countdown to Christmas. For each of the 12 days of the contest, KDRV featured a new advertiser live on their show. 12 daily winners received a prize from that day’s featured advertiser and a grand prize winner was chosen to receive all of the 12 prizes. The contest received nearly 14,000 entries.


Holiday Sweeps Turns into $10K for KDRV

KTUU-TV in Alaska worked with a local jeweler on a sweepstakes offering a prize of $1,000 to their store. The station provided even more value to the sponsor by adding three survey questions to collect consumer data. The jeweler received over 2,200 opt-ins and collected hundreds of hot leads.


Photo Contests

Photo contests can are a great way to drive pageviews and get tons of shares on social media.

The Scared of Santa photo contests are always a big hit with audiences. KFMB-TV’s photo contest was sponsored by a local holiday specialty store and earned the station $3,500 in revenue. The fun photo contest also scared up nearly 5,000 votes.


December isn’t all about holidays. For many places, winter weather is hitting full swing and outdoor service advertisers are looking for opportunities to target consumers for their services. The “Snow Blower Blow Out” photo contest run by the Omaha World-Herald sought out winter weather photos and gave away a snow blower to one lucky entrant.



The versatility of quizzes means you can make a quiz work for practically any holiday topic or advertiser.

Sponsored by Ginger Bay Salon and Spa, this sweepstakes by KSDK-TV was a huge hit and collected over 1,000 email addresses for the salon. Plus, because it was a turnkey quiz, it was incredibly quick and simple for KSDK to put the campaign together.


The Atlanta Journal-Constitution has a long-standing partnership with grocery store, Kroger. As the holidays approached, the paper created a holiday quiz bundle featuring the store’s branding. The bundle received over 13,000 entries and included these three titles:

  • Which Christmas Movie Family is Most Like Yours?
  • Which Holiday Treat Are You?
  • Can You Name the Holiday Movie Based on the Food?


Looking for even more ideas? Download Your Revenue Guide to Winter Promotions and Interactive Content to get all the tips and best practices you need for the months of December, January, and February. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Winter.

Get your copy of the Winter Revenue Ideas Playbook.